Rank tracker
If you're serious about SEO, it's a good idea to monitor your search engine rankings. You can use a rank tracker for this. Here you can read about what rank trackers can do and what you can use them for.
When you start your SEO work, you do a keyword analysis so you have an idea of what words you want to rank for. If it's a site that's been around for a few years, you typically want to check how you rank in the search results. If you find that you're number 14 and then do some work, it's a good idea to check again in 14 days to see if you're making progress, standing still or perhaps going in the wrong direction.
This strategy works fine if you have 5-10 keywords, but if you have more than 10 keywords, it's a long manual process to go through. Something most people will die in. That's why rank trackers were invented. A rank tracker does the work for you. Not only does it search for your keywords every day, but you can also make some of them search as if they were searching from a mobile phone and even from other countries. So if you want to rank for something in Sweden or the Netherlands, the rank tracker can simply emulate the search so that it measures your ranking on the Swedish and Dutch versions of Google respectively.
In addition to keeping an eye on your rankings, some rank trackers can also keep an eye on your competitors' rankings. They can also notify you if you drop or rise drastically.
Danish rank trackers
In Denmark, three different rank trackers have actually been developed. These are
All three have pros and cons, so it's worth trying them all out and seeing what you like best.
Morningscore is more of a full SEO tool that has built-in tasks and concrete suggestions to help you with your SEO. The other two are more pure rank trackers.
Free rank tracker
If you are not actively working with SEO, you may want to save the cost of a rank tracker. If that's the case, consider Google Search Console. It's not as good as a rank tracker as you can't get the same keyword history and it only tracks the keywords you actually rank for (not the ones you want to rank for). On the other hand, you will see the number of impressions and your CTR for each keyword and that is definitely worthwhile. So if you want to save the rank tracker, you can keep an eye on Google Search Console.
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.