Google Smart Shopping

Google is well aware that setting up and maintaining your ads on Google Ads is a lot of work. That's why they have continuously made various initiatives to make it easier for you as a webshop owner to have many ads running (so Google makes more money) and to maintain them (so they are relevant, so both you and your users are happy).

You can buy all that help - if you're a large webshop. But Google also wants the smaller webshops to mix with the advertisers. That's one of the reasons why they have introduced Smart Shopping.

Smart Shopping from Google is currently the closest you can get to putting your ads on autopilot.

Google Smart Shopping uses machine learning and optimizes your campaigns based on your goal and budget. Put simply, all you need to do is enter your budget and goal and Google Smart Shopping will start serving your ads across Google, YouTube, Gmail and the display network. This means you get really wide reach. Google then uses its vast knowledge of its users to show ads where they think they will convert best.

Google itself has stated that webshops that use Smart Shopping get up to 20% more out of their advertising dollars than users who do not. Some of this may be attributed to the fact that many don't maintain their campaigns and they therefore perform poorly.

For many Google Ads experts, Smart Shopping can be beaten on performance. You just have to assess whether it's worth the hourly rate - and it may not be for smaller webshops.

If you want to get started with Google Shopping and advertising on Google, but don't have the big budget to get started, then Google Smart Shopping is an obvious choice. Hire a consultant to get it set up correctly and then all you have to do is adjust your budget on an ongoing basis. Google will take care of the rest.

Note: This is not the gateway to paradise. You should also be critical of Google's machine learning algorithm. Before you get started, take a look at this very objective review of Google Smart Shopping from one of the country's most experienced Google Ads experts.

Video about Google Smart Shopping

Google itself has created this very simple description of Google Smart Shopping.

With all that said, Google Smart Shopping can be a great place to start your advertising on Google.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.