Cart abandonment rate
There is no proper Danish word for "Cart abandonment rate". Which is strange, because it's an important word for the e-merchant.
If you have an online store, you've probably experienced that it's hard work to get people into your online store. So when you finally get people into your webshop, it would be really nice if they bought something. But they don't always do that. It's not at all uncommon to have a conversion rate of less than 3-4%.
Not even everyone adds items to the shopping cart. And of those who do add items to the cart, not everyone follows through.
To monitor the number of people who add items to the cart but don't complete, the concept of cart abandonment rate has been introduced. There is no clear definition of cart abandonment rate. Some define it as the number of users who have something in their cart but don't act. Others as "users who have started to check out but do not complete". However, the latter can also be referred to as "checkout abandonment rate".
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.