Transactional emails

Emails are brilliant. Newsletters are great for increasing your sales and that's often where webshop owners focus. But there are also transactional emails. Mails that go out at regular intervals throughout the day. For example, when a customer places an order. Then the customer gets an order confirmation from you. It's a transactional email. Then a few hours pass and you send the order from your online store. Shoporama automatically sends an email to the customer that the order has now been sent. Possibly with a link to track'n'trace so the customer can follow their package.

After a week has passed, the webshop may automatically email the customer and ask how the transaction went and whether the customer wants to write a review on TrustPilot or Facebook.

Then three more weeks pass and another email might go out. This one asks your customer to review the products so you can get product reviews on your shop.

These types of emails are called transactional emails. And they are effective... highly effective. Partly because they run in the background while you sleep, eat or pack orders. You don't really have to take care of them - one of the only things that is fully automated in your online store.

It's also a good reminder to your customers. Because very few people think "I'll just review the shop on Trustpilot" on their own. So if you want to collect such reviews or product reviews, these transactional emails are a great little helper.

Make your transactional emails a little more delicious

Transactional emails tend to be written a bit generically. This is because it has to be a "one size fits all" solution. An email has to fit everyone and that can sometimes make it a bit boring.

But... In Shoporama, you can customize your transactional emails with different rules. Here are a few examples:

You can look at the time of day and customize your greeting based on that. For example, if your transactional email is sent between 6am and 9am, you can start the email with "Good morning" instead of "Hello".

If the email is sent out on a Friday, you can end your email with "Good weekend".

If the email is sent on November 25th to December 24th, you can choose to end the email with "Merry Christmas".

And this is how you can continue to make your emails more relevant.

Most people may recognize that these are automatically sent emails, but they'll be less boring than your competitor's.

Important for transactional emails

You probably send emails from a newsletter system and your mail client. Often people have set up SPF from these two systems to get through the spam filters. One of the things people often forget to include in their SPF is the system that sends the transactional emails (this is often your webshop). So make sure you include it in your SPF.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.