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Statistics and analytics in your webshop | Shoporama

Dashboard, lead analysis, ABC analysis, supplier statistics and more. Make data-driven decisions directly from your admin panel.

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Statistics and analytics

Shoporama's built-in statistics tools give you an overview of revenue, margins, product performance and customer behavior - directly in your admin panel, without the need for external tools.

Data that drives decisions

An online store generates a lot of data every day. The challenge is turning that data into actionable insights. Shoporama's statistics tools are built to give you exactly that insight - without you having to be a data analyst. Read our complete guide to statistics in Shoporama.

Dashboard

Your daily overview with key metrics: revenue, order count, average order value and share of returning customers. Compare with yesterday, last week or last year. See sales reports and dashboard for details.

Cost of sales and profit margin

See your cost of sales, gross profit and contribution margin month by month with year-on-year comparison. Color-coding makes it easy to spot low-margin months. Get alerts on products missing purchase price so your numbers are always reliable.

ABC analysis

Classify your products according to the Pareto principle: which 20% of your products account for 80% of revenue? The ABC analysis gives you the answer. Compare across revenue, number sold and contribution margin. Filter by supplier and brand.

Supplier and brand statistics

See sales, revenue and orders by supplier and brand. Use the figures for price negotiations with suppliers or to identify which brands perform best in your shop.

Returned goods statistics

Which products are returned most often? Return statistics help you identify problem products so you can improve product descriptions, images or sizing guides and reduce returns.

Revenue over time

See your revenue day by day, week by week or month by month. Smart aggregation automatically adjusts the time units to the selected period so you always get a clear picture.

And more

  • Shipping method statistics - see how your customers break down by shipping method
  • Newsletter statistics - open rate, clicks and unsubscribes
  • Product performance - views, sales and conversions per product
  • Price history - comply with the Omnibus directive with automatic price history
  • Sales data export - export detailed sales data per product

All statistics features are included in your Shoporama shop - no add-ons, no limitations.

Try it for free - no strings attached

Start your free trial today and see for yourself how this feature can boost your online store. No credit card required.

See all features

Support articles

Read our guides and get started

Statistics and analytics in Shoporama

Get an overview of Shoporama's built-in statistics tools: dashboard, revenue, profit margin, ABC analysis and much...

Cost of Goods Sold & Profitability: Understand your online store's break-even point

Cost of Sales & Profit gives you an overview of your profit margin per month. Learn how to use the numbers to...

ABC analysis: Find out which products make you money

Learn how to use ABC analysis to prioritize your assortment, optimize your inventory and focus on the products that...

Price history and the Omnibus Directive

Shoporama automatically logs price changes and calculates the correct pre-price according to the Omnibus Directive...

Export sales data from the product overview

Export a CSV file with sales data for your products within a given period.

Sales reports and revenue in dashboard

Guide to using the dashboard and sales reports in Shoporama to track revenue, orders and sales statistics.

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