Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Open Graph data

Open Graph (OG) is a protocol that controls how your online store is presented when someone shares a link on Facebook, LinkedIn, Twitter or other social media. With the right OG tags, your links will look professional and inviting.

What is Open Graph?

Open Graph is a protocol developed by Facebook (Meta) in 2010 that lets you decide how your content appears when shared on social media. Without Open Graph tags, platforms choose which title, description and image they display and the result is often inaccurate or unattractive.

With the right OG tags, you control the title, description and image displayed in the preview card when someone shares a link to your online store.

The most important OG tags

Here are the tags that matter most to your online store:

  • and:title, the title that appears in the share. Should be short, precise and catchy (typically 40-60 characters).
  • and:description, the description below the title. Should summarize the content convincingly (typically 100-160 characters).
  • and:image, the image displayed in the preview card. The most important tag, as images are the first thing the eye catches.
  • and:url, the canonical URL for the page. Ensures that all shares point to the correct page.
  • and:type, the type of content. For product pages use "product", otherwise "website".
  • and:site_name, your webshop name.
  • and:locale, the language (e.g. "da_DK" for Danish).

Open Graph in Shoporama

Shoporama automatically generates the basic Open Graph tags for all pages:

  • Product pages: and:title, and:description, and and:image (primarily product image). and:type is typically set to "product".
  • Categories and landing pages: Title, description and possibly category image.
  • Static pages: Title and description from the page metadata.

You can override the automatic values by setting meta title and description individually on products, categories and pages.

Product-specific OG tags depend on theme

The extended product tags(product:price:amount, product:price:currency, etc.) are not part of the core Shoporama platform. They are found in some of the bundled themes (e.g. Delaware/DelawareDK) where they are added via the theme's templates. Other themes don't necessarily deploy them automatically.

If you need specific product tags, check your theme's template (typically in partials/schema.product.html or similar) or add them yourself. For structured data about products (price, stock, brand, etc.) Shoporama also uses JSON-LD automatically, which Google prefers over OG product tags.

Images for OG tags

The image is the most important element of a social share. Here are the guidelines:

  • Size: Recommended 1200×630 pixels (1.91:1 ratio). Below 600×315 will appear as small thumbnail instead of large map.
  • Format: JPG or PNG. Keep file size under 8 MB.
  • Content: Use good quality product images. Avoid too much text in the image, Facebook can hide shares with too much text.

Test your OG tags

Use these tools to test and debug your Open Graph tags:

  • Facebook Sharing Debugger: Shows exactly what your link looks like on Facebook and helps clear cache on updates.
  • LinkedIn Post Inspector: Similar for LinkedIn shares.
  • Twitter Card Validator: For Twitter/X preview.

It's important to test for changes as social media caches AND data. Use the debugger tools to force an update.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary