Reach

When it comes to social media, you want to reach as many people as possible (if you have a commercial site such as a webshop). This means that if you make a post on Facebook or Instagram, you want 5,000 people to see it rather than 500 people.

If you reach a lot of people, you're said to "have a high reach" or "have a long/long reach".

The term reach can be used for both a post or a person. For example, many celebrities have a "high reach" because they have many followers. But that doesn't necessarily mean that's where your money is best spent. For example, if you have one person with 100,000 followers on Instagram, you would say that this person has a higher reach than five people who each have 10,000 followers. Unfortunately, reality doesn't work like that. You can easily reach many more people by focusing on five people with 10,000 followers than one with 100,000 followers.

How do you measure reach?

Measuring reach is extremely difficult. You can easily have 10,000 followers and then reach 20,000. How do you do that?

Well, if you make a post that is extremely popular, Facebook, for example, will start showing your followers' friends the post. Facebook does this because they can see that it's popular and they want to show it to more people. Because they want to show content that they know their users like.

When a user with 100,000 followers shares a post, it might be seen by 8,000. The next day, another post might be seen by 25,000. The "reach" of a post is determined by, among other things, how popular the post is. That's why many people think about creating something that gets likes and comments.

How do you get higher reach?

That's a very good question and it's basically determined by the social media algorithm. But there are tricks you can use to increase your reach. For example, it's a really good idea to caption your videos. It turns out that videos with text are watched for longer than videos without text. When the video is viewed for longer, it's a sign to social media that people like the video and the social media will share your video further. So when you publish videos, make sure you caption them. It takes a little longer, but it's time well spent.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.