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Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Responsive website

A responsive website automatically adapts to the screen size it is displayed on - whether it's a computer, tablet or smartphone. This ensures a good user experience on all devices and is a prerequisite for modern webshops.

What is responsive design?

Responsive web design (RWD) is an approach to web design where layout, images and navigation automatically adapt to the size and resolution of the screen. Instead of building separate versions for mobile, tablet and desktop, you create one design that flows and adapts to the device.

Technically, this is primarily achieved with CSS media queries, flexible grid layouts and scalable images. Modern CSS frameworks like Tailwind CSS make it simple with responsive utility classes.

Why is responsive design important?

Mobile traffic dominates

Over half of all internet traffic comes from mobile devices. For many webshops, the proportion is even higher - up to 60-70% of visitors use a smartphone. If your online store doesn't work well on mobile, you're losing direct sales.

Google demands it

Google uses mobile-first indexing, which means they primarily evaluate the mobile version of your site for ranking. A webshop without responsive design will be penalized in the search results. Google has also made Core Web Vitals a ranking factor where mobile performance is weighted heavily.

Better conversion

A responsive webshop that is easy to navigate on mobile has a significantly higher conversion rate than a non-optimized site. If the customer has to zoom, scroll horizontally or struggle with buttons that are too small, they will leave the store.

Key elements of responsive design

  • Flexible grid: The layout uses percentage widths rather than fixed pixels, so content flows naturally on all screen sizes.
  • Responsive images: Images automatically scale to fit the width of the container without distorting or being too large for mobile.
  • Media queries: CSS rules that activate different layouts at specific breakpoints (e.g. 768px for tablet, 1024px for desktop).
  • Touch-friendly elements: Buttons and links should be of sufficient size and spacing to be pressed with a finger.
  • Viewport meta tag: Tells the browser that the page is optimized for mobile devices.

Responsive design in Shoporama

All Shoporama themes are responsively designed from the ground up. They use modern CSS frameworks with responsive utility classes so that layout, navigation, product grid and checkout automatically adapt to the device.

Specific mobile optimizations include:

  • Mobile-friendly navigation with hamburger menu
  • Optimized product images that scale to the screen size
  • Touch-friendly buttons and forms
  • Mobile checkout with MobilePay and Apple Pay integration
  • Viewport and mobile web app meta tags

Responsive design vs. mobile app

For most eCommerce stores, responsive design is the best solution. A dedicated mobile app makes sense for very large stores with high customer loyalty, but for most, a well-optimized responsive web shop:

  • Cheaper to develop and maintain
  • Easier to update (one codebase)
  • Available without installation
  • Better for SEO (all content is on one domain)

Test your responsive design

You should regularly test your online store on different devices:

  • Google Mobile-Friendly Test: Free tool that checks if your site is mobile-friendly.
  • Chrome DevTools: Simulate different screen sizes directly in the browser with Device Mode.
  • Real devices: Always test on actual phones and tablets - simulators don't catch everything.
  • PageSpeed Insights: Check performance on mobile and see concrete suggestions for improvement.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

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