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If we can't reach you, we'll send an email instead

Do you have a support request? Then it's better to send an email to support@shoporama.dk

Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

SEO

SEO (Search Engine Optimization) is the process of optimizing your online store to rank higher in Google's organic search results. Good SEO provides free, qualified traffic from people actively searching for your products.

What is SEO?

SEO (search engine optimization) is about making your online store more visible in the organic (non-paid) search results in Google and other search engines. The goal is to rank as high as possible for the search terms that your potential customers use.

Organic traffic is often the most valuable traffic source for webshops because it is free (unlike ads) and because the user is actively searching for what you offer.

The three pillars of SEO

Technical SEO

Technical SEO is about making sure Google can find, crawl and understand your pages:

  • Page Speed: Fast pages rank better. Google measures Core Web Vitals (LCP, FID, CLS) as a ranking factor.
  • Mobile optimization: Google uses mobile-first indexing, so the mobile version of your shop is the most important.
  • XML sitemap: Helps Google find all your pages efficiently.
  • HTTPS: SSL certificate is a requirement for modern webshops and a ranking factor.
  • Canonical URLs: Avoid duplicate content by setting the preferred URL for each page.
  • Structured data: JSON-LD markup gives Google extra information about products, prices and reviews.

On-page SEO

On-page SEO is all about optimizing the content on your individual pages:

  • Title tags: The most important on-page element. Should contain your primary keyword and be under 60 characters.
  • Meta descriptions: The description that appears in search results. Should be compelling and under 160 characters.
  • Headings (H1, H2): Structure the content with headings that contain relevant keywords.
  • Product descriptions: Unique, detailed descriptions - never copy text from the supplier.
  • Image alt texts: Descriptive alt texts help Google understand images and provide visibility in image search.
  • Internal links: Link between related products and categories to help Google understand your site structure.

Off-page SEO

Off-page SEO is all about signals from other web pages:

  • Backlinks: Links from other sites to your online store are one of Google's strongest ranking signals. Quality is more important than quantity.
  • Reviews: Positive reviews on Trustpilot and Google My Business strengthen your credibility.
  • Social proof: Mentions on social media and in the press provide indirect SEO value.

SEO in Shoporama

Shoporama has a number of built-in SEO features:

  • Meta titles and descriptions: Can be set individually on products, categories, landing pages and static pages.
  • Canonical URLs: Automatically generated for products, categories and landing pages to avoid duplicate content.
  • XML sitemap: Automatically generated with correct prioritization and update frequency. Includes products, categories, landing pages and blog posts.
  • Image sitemap: Separate sitemap for product images for Google Image Search.
  • robots.txt: Dynamically generated with correct rules.
  • Structured data (JSON-LD): Automatic Product schema with price, availability, GTIN, brand and reviews.
  • Open Graph tags: Automatic generation of OG tags for sharing on social media.
  • SEO-friendly URLs: Clean URLs with readable slugs on all pages.
  • Noindex control: Ability to set noindex on individual pages.
  • Automatic redirects: When a URL changes, a 301 redirect is automatically created from the old URL.

SEO strategy for online shops

A good SEO strategy for eCommerce typically focuses on:

  1. Keyword analysis: Find the search terms your customers use with tools like Google Keyword Planner, Ahrefs or SEMrush.
  2. Category optimization: Category pages are often the most important for SEO because they rank for broad search terms (e.g. "running shoes" or "men's jackets").
  3. Unique product content: Write unique descriptions - never copy from the supplier as Google penalizes duplicate content.
  4. Content marketing: Blog with guides, tips and articles related to your products. It builds authority and attracts traffic for informational searches.
  5. Link building: Build backlinks from relevant sites, industry media and partners.

Measure your SEO efforts

  • Google Search Console: Free tool that shows your keywords, positions, clicks and impressions.
  • Google Analytics: Measure organic traffic, conversions and revenue from SEO.
  • Rank Tracker: Monitor your positions for important keywords over time.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

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