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Do you have a support request? Then it's better to send an email to support@shoporama.dk

Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Facebook Analytics

Facebook Analytics (now Meta Business Suite Insights) gives you insights into how users interact with your business on Facebook and Instagram - from posts and ads to conversions in your shop via Facebook Pixel.

What is Facebook Analytics?

Facebook Analytics was Meta's dedicated analytics platform that was discontinued in June 2021. The functionality is now integrated into Meta Business Suite, Meta Ads Manager and Meta Events Manager. These tools give you insights into how your Facebook and Instagram activities affect traffic and sales in your online store.

Meta Business Suite Insights

Meta Business Suite is the primary tool for analyzing your presence on Facebook and Instagram:

  • Post performance: Reach, engagement (likes, comments, shares) and clicks for each post.
  • Follower demographics: Age, gender, location and language of your followers.
  • Timing: When your followers are most active - helps you time your posts.
  • Comparison: Compare performance over time and between different post types (image, video, link, carousel).

Meta Ads Manager

Ads Manager is the central tool for analyzing your paid campaigns:

  • Reach and impressions: How many unique people and how many impressions your ads have generated.
  • Clicks and CTR: Number of clicks to your online store and click-through rate.
  • Conversions: Purchases, add-to-cart, initiateCheckout and other events from your Facebook Pixel.
  • ROAS: Return on Ad Spend - revenue per ad dollar invested.
  • CPA: Cost per acquisition - what it costs you to get one conversion.
  • Frequency: How many times the average person has seen your ad.

Meta Events Manager

Events Manager shows what your Facebook Pixel is recording:

  • Event activity: Real-time view of all events (PageView, ViewContent, AddToCart, Purchase) your pixel receives.
  • Event quality: Score for the quality of your pixel setup (signal quality).
  • Diagnostics: Troubleshooting tracking issues, missing parameters and configuration errors.
  • Server events: Overview of events received via the Conversions API (server-side tracking).

Important metrics for eCommerce

Focus on these key metrics when analyzing your Meta campaigns:

  • ROAS (Return on Ad Spend): The most important number. Shows if your ads are profitable. ROAS above 3-4 is typically good for e-commerce.
  • Cost per Purchase: What does it cost to generate one sale? Compare to your average profit margin.
  • CTR (Click-Through Rate): How many people click on your ad. Below 1% indicates that the ad is not resonating with the target audience.
  • Add-to-Cart rate: The ratio between ViewContent and AddToCart. Low rate may indicate problems with the product page.
  • Purchase rate: The ratio between AddToCart and Purchase. Low rate points to checkout friction.

Facebook Analytics in Shoporama

Shoporama gives you the necessary foundation for Meta analytics:

  • Facebook Pixel: Automatic integration with correct e-commerce events.
  • Conversions API: Server-side tracking for more reliable data.
  • Product Catalog: Automatic product feed to Facebook's Commerce Manager for dynamic ads.

With these integrations in place, you get full access to all analytics features in Meta Business Suite and Ads Manager.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary