Google Remarketing
With Google Retarketing, you can follow up on visitors who didn't become customers
People surfing the web is fast-paced these days. Two clicks on your webshop and they're gone again. Before or after, the user will probably also visit two or three of your competitors. By the end of the day, the risk that the user has forgotten all about your site is high.
This is where Google Remarketing (and Facebook retargeting) comes to the rescue.
If you have set up Google Remarketing, Google will have registered that the user's browser has visited your website and the next time the user is on a page where they see ads for Google, you can then choose to show ads to them. Just to remind them that you exist.
Google Remarketing is part of Google Ads, so to set up remarketing, you need a Google Ads account.
You can target your remarketing ads in several ways. For example, they can also appear in apps. Or you can create dynamic remarketing, which shows ads for the exact products the visitor has seen on your site.
In addition to the display network and apps, you can also show your remarketing ads on YouTube, as it is also owned by Google.
In short, Google Remarketing is a great place to be and for a reasonable price you can reach your visitors. It's usually easier to make a sale to someone who has visited your site before than to a brand new visitor. That's why remarketing and retargeting are good things to have set up if you have a webshop.
Read more about Google Remarketing
If you want to know more about Google Remarketing, you can read more about it on Google's own page on the subject.
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.