Pixel swapping

Pixel swapping requires having two websites. Imagine I have a blog about angling. I share great fishing techniques, great fishing spots and great pictures and addresses of great fishing lakes.

Of course, my visitors will be anglers. Imagine I have 500 visitors a day on that blog.

Now imagine you have a webshop where you sell angling equipment. You want to reach my 500 visitors.

Now, I could sell banner advertising on the blog, but everyone knows that extremely few people click on those banners.

What if I included your Facebook pixel on my site instead, so you can show Facebook ads only to the people who have visited my blog. This way, you would hit your own segment/audience extremely accurately when you advertise (probably more accurately than Facebook's otherwise very good algorithm could handle).

This is the method behind "pixel swapping". In order for it to be "swapping", you must also have my Facebook pixel on your shop. For example, if I organize angling trips and you sell equipment. Then they can swap Facebook pixels and reach each other's target groups.

Please note that if you do pixel swapping, you must disclose this in your cookie information.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.