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In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

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Send an SMS with the following information:

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Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

UGC - User Generated Content

UGC (User Generated Content) is content created by your customers - such as reviews, images, videos and social media posts. It is one of the most credible and effective marketing tools for online stores.

What is UGC?

User Generated Content is any content that is created by users or customers instead of by the company itself. It can be product reviews, Instagram images featuring your products, YouTube unboxing videos, Q&As, or social media comments. UGC is valuable because it is perceived as more authentic and credible than traditional marketing content.

Types of UGC for webshops

  • Reviews and ratings: Product reviews with star ratings - the most common form of UGC in e-commerce.
  • Images and video: Customers showing your products in use in everyday life.
  • Social media: Posts tagging or mentioning your brand on Instagram, Facebook, TikTok, etc.
  • Q&A: Customers asking and answering questions about products directly on the product page.
  • Testimonials: Personal recommendations and success stories from satisfied customers.
  • Unboxing videos: Videos where customers unbox the product and share their first impressions.

Why is UGC valuable?

  • Credibility: Consumers trust recommendations from other customers far more than advertising. Reviews act as social proof.
  • SEO benefits: Reviews provide unique, fresh content that improves your search results. Google displays star ratings in search results (rich snippets), which increases click-through rates.
  • Conversion: Products with reviews convert significantly better than products without. Even negative reviews can increase conversion as they show that the reviews are genuine.
  • Free content: You get authentic, varied content from your customers without spending time and money on production.
  • Customer loyalty: When customers contribute content, they feel a stronger connection to your brand.

How to encourage UGC

  • Ask for reviews: Send an automated email after delivery and ask the customer to review the product. Timing is important - wait until the customer has had time to try the product.
  • Social media hashtag: Create a unique hashtag and encourage customers to share images with your products.
  • Incentives: Offer a discount code or loyalty points for reviews. Be aware that the incentive should not affect the rating.
  • Make it easy: The sign-up process and review form should be simple and quick to complete, especially on mobile.
  • Show existing UGC: When customers see that others have contributed, they are more likely to do so themselves.

Moderation of UGC

Although UGC is valuable, it requires moderation:

  • Spam and fake reviews: Remove obvious spam, competitors' negative reviews and fake five-star reviews.
  • Inappropriate content: Remove offensive language, personal information or irrelevant content.
  • Respond to negative reviews: Respond professionally and with a solution-oriented approach. A good response to a negative review can turn things around and impress potential customers.

UGC in Shoporama

Shoporama has a built-in review system for products. Customers can rate products with stars and write reviews directly on the product pages. You can moderate reviews in the admin panel - approve, edit or remove them. Review data is automatically displayed in Google search results via JSON-LD structured data (AggregateRating and Review), giving you visible star ratings in search results.

Additionally, you can use Shoporama's newsletter system to send automatic post-purchase follow-up emails asking customers to review the products they've purchased.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

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