What is a feed?

Often you have a website with one type of content and other websites that want to grab some of that content and display it on their site. There are many ways to retrieve this type of content - and one of these methods is to use a feed. Here you can read what a feed is and what you can use it for.

Imagine that three different webshops have the same product. They also have different prices. And the prices change.

Another website does a price comparison of this particular product. So that the owner of this site doesn't have to constantly visit different websites, it would be practical for the website itself to pull information about the product once a day (e.g. stock status and price). If the three webshops have created a feed that contains this information, the website can update itself. Smart, isn't it?

In a webshop context, this is often how feeds are used. If you have a webshop, you can tell Facebook, for example, where your feed with products is located. They can then retrieve a lot of information about your products, so you can tag your products in your Facebook updates.

Google Shopping uses your feed to retrieve your products and display them in their Google Shopping ads.

At Shoporama, we have a built-in Google Shopping feed, which you can also use for Facebook.

We also have a feed for Partner Ads, which is a Danish affiliate agency. They also use feeds to retrieve information about your products.

You can also get a developer to build feeds on Shoporama if you need a feed in a special format.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.