Heatmap

Heatmaps show you how your users click and scroll on your site by being very "red" where there are a lot of clicks and no color where there are no clicks.

It can be an easy way to analyze your site. There are different types of software that create heatmaps and what they all have in common is that they require you to add some code to the pages you want to analyze.

This is the part you need to pay attention to. Even though your heatmap can be extremely interesting to look at, many people install heatmap tracking because "it's fun". But extra code on your webshop also slows it down. So you should only have heatmap tracking on your site if you actually use it for something.

For example, you can use a heatmap to see if a given function is being used at all. Or to see what people are primarily attracted to on your site. You should also notice if they click on something that is not clickable. An image, for example, then you should consider turning it into a link.

Examples of heatmaps

Below you can see two examples of heatmaps with clicks and scrolls.

Free heatmap software

Both Hotjar and Capturly offer a free version of their heatmap tracking. If you pay for their service, you get additional features.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.