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Subscriptions

Learn how to set up subscriptions in Shoporama so your customers can create recurring orders with automatic payment and delivery at set intervals.

Reading time: approx. {eight} minutes
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With Shoporama's subscription feature, your customers can create recurring orders that automatically renew at set intervals. This is ideal for consumables, lunch boxes, subscription boxes or other products that customers order regularly.

How subscriptions work

When a customer creates a subscription, their payment details are securely stored with the payment gateway. At each delivery date, a new order is automatically created, payment is taken and the item is shipped to the customer - without the customer having to take any action.

Setting up subscription products

To offer subscriptions, you need to enable it on the products you want to be able to order as a subscription. Under the product editor you will find the subscription settings:

  • Subscription interval - Choose whether the delivery should be daily, weekly or monthly
  • Subscription price - Set a special price for the subscription (may differ from the one-time price)
  • Commitment period - Set a minimum number of intervals that the customer must keep the subscription (e.g. 3 months)
  • Minimum time before termination - Specify how many hours before the next delivery the customer can cancel at the earliest
  • Reminder time - Set how many hours before delivery the customer should receive a reminder

Tip: You can set a lower subscription price than the one-time price to give customers a discount for choosing a subscription.

If the product has variants (e.g. size or color), you can also set different subscription prices per variant.

Intervals

The subscription is delivered at a fixed interval that you choose:

  • Daily - Delivery every X days (e.g. every 2 days)
  • Weekly - Delivery every X weeks (e.g. every week or every 2 weeks)
  • Monthly - Delivery every X months (e.g. monthly or every 2 months)

The interval can be adjusted per subscription in the administration.

Managing subscriptions in the administration

All subscriptions are managed under Orders → Subscriptions. Here you can:

  • See an overview of all subscriptions with status, next delivery and products
  • Filter by status (active/closed), shipping method, country and delivery date
  • Search for subscriptions by email, phone, customer name or product name
  • Open or close subscriptions individually or in bulk
  • Export subscriptions to CSV

Editing a subscription

When you open a subscription, you can edit:

  • Delivery address - Change the customer's address
  • Next delivery date - Move the delivery date forward or backward
  • Interval - Change the delivery frequency
  • Shipping method - Change the delivery method
  • Products - Add or remove products from the subscription
  • Payment method - Send the customer to update their card
  • Status - Activate or close the subscription

You can also manually create an order from the subscription right away, without waiting for the next delivery date.

Customer self-service

Customers can manage their subscriptions themselves via a link they receive in an email. Here they can:

  • View subscription status and products
  • See first and next delivery date
  • Change next delivery date
  • Change delivery interval
  • Update payment method
  • Cancel subscription (with respect to commitment period and minimum time)

Commitment period and termination

You can set a commitment period on your subscriptions. For example, if a customer has a monthly subscription with a 3-month commitment, the customer can cancel after creation, but the subscription will only end after the 3 months have passed.

The minimum time before termination ensures that the customer cannot cancel too close to the next delivery. For example, you can require the customer to cancel at least 48 hours before the next delivery date.

Payment gateways

Subscriptions require a payment gateway that supports recurring payments. The following gateways support subscriptions in Shoporama:

  • QuickPay
  • ePay/Bambora
  • Stripe

The payment gateway stores the customer's card details securely and automatically deducts the payment with each delivery.

Email notifications

The system automatically sends emails to the customer in the following situations:

  • Confirmation - When the subscription is created
  • Reminder - Before next delivery (configurable number of hours)
  • Changes - When the subscription is changed
  • Cancellation - When the customer cancels the subscription
  • Reactivation - When a closed subscription is reopened

If you have any questions about subscriptions, please contact us at support@shoporama.dk.