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Avoid losing Google rankings when moving

Best practices to maintain your Google rankings when moving your shop to Shoporama.

Reading time: approx. {eight} minutes
Shopejer

When moving your online store to Shoporama from another platform, it's important to take the right precautions to maintain your Google rankings. Here we go through the most important factors and what you need to do.

Factors that affect your rankings

Google evaluates your pages based on many factors, including

  • Page title and meta description
  • Headings (H1, H2 etc.)
  • Page content - text, images and product descriptions
  • URL structure - if the URLs change, Google loses context
  • Page speed - a slower page can mean a drop
  • HTML semantics - correct use of headings, lists etc.

1. Transfer all your content

Make sure to transfer the following from your old shop to Shoporama:

  • Product texts and descriptions
  • Category texts
  • Title tags and meta descriptions
  • Headings (H1)
  • Images and alt texts

Important to know

If you have 500 words on a product page in your old shop and they disappear in the migration, you will likely experience a drop in Google. Make sure all content is transferred.

2. Create redirects

Redirects are crucial. When your URLs change, you need to tell Google (and others) that the old URL has now moved to a new address. Without redirects:

  • Visitors from external links get a 404 page
  • You lose the "link juice" (SEO value) from inbound links
  • Google can't find your pages and removes them from search results

Read our guide on how to create redirects in Shoporama.

3. Check after the move

In the first few weeks after the move, you should:

  1. Watch for 404 errors in your Shoporama dashboard
  2. Check Google Search Console for crawl errors
  3. Create redirects for any URLs you missed
  4. Verify that your most important pages are indexed correctly

Tip to keep in mind

If you transfer all content and set up redirects correctly, chances are you'll improve your rankings - Shoporama generates fast, SEO-friendly pages.

Need help with the migration? Contact us at support@shoporama.dk.