Cookie consent and GDPR

As a merchant, it's important to comply with GDPR and cookie laws. Shoporama gives you the tools to display a cookie banner, obtain visitor consent, and integrate with Google Consent Mode so that your tracking is only activated when customers have given permission.

The cookie banner

When a visitor lands on your online store, a cookie banner appears at the bottom of the page. The banner gives the visitor the option to accept or reject cookies. The choice is saved and the banner will not appear again for 7 days.

You can customize the cookie banner under Theme settings in your admin:

• Banner text - Enter the text that appears in the cookie banner
• Accept button - Customize the text of the accept button (e.g. "Accept cookies")
• Reject button - Customize the text of the reject button (e.g. "Reject cookies")

Tracking and Consent Mode

Under Settings > Tracking you can configure which tracking platforms to enable and how they handle consent:

• Enable Tracking - Turn tracking on or off on the entire webshop
• Use Consent Mode - Enable Google Consent Mode so that tracking only starts when the customer has given consent via the cookie banner
• Server-side tracking - Enable server-side tracking for better data quality and less reliance on browser cookies

You can choose which platforms to track:

• Facebook
• Google Ads
• Microsoft Ads
• Google GA4
• Pinterest
• Snapchat
• TikTok
• LinkedIn

When Consent Mode is enabled, Shoporama only sends anonymized data to the selected platforms until the customer actively accepts cookies via the banner. This ensures that you comply with GDPR and can still track conversions.

Consent when signing up for newsletters

When creating newsletter popups, you can require the customer to accept a consent form before they sign up. Under Newsletter > Subscription forms you can:

• Require consent (GDPR) - Show a checkbox with a consent form that the customer must accept
• Consent text - Enter the text that appears next to the checkbox (e.g. "I agree to receive newsletters")
• Cookie days - Choose how many days to wait before the pop-up reappears after closing (1-365 days)

All consents are automatically logged with timestamp, IP address and browser so you can always document that consent has been given.

GDPR policy in theme settings

Under Theme settings > Terms and conditions you will find a field for your GDPR policy. Here you can write your privacy policy, which can be used across the webshop via the shortcode [terms_gdpr] in emails and pages.

Recommendations

• Always enable Consent Mode if you use Google Ads or GA4
• Write clear and easy to understand cookie banner text
• Make sure your GDPR policy is up to date and describes what data you collect
• Enable consent checkboxes on newsletter subscriptions
• Use server-side tracking for more reliable data regardless of browser limitations