HeyLoyalty integration

HeyLoyalty is a Danish email marketing platform that can be integrated with Shoporama via the App Store. The integration automatically syncs newsletter subscribers and order data, allowing you to create targeted campaigns based on customer behavior and purchase history.

Installation

1. Go to Integrations → Apps in the Shoporama admin panel
2. Find HeyLoyalty and install the app (it’s free)
3. Retrieve your API Key and API Secret from HeyLoyalty under Settings → Account Information
4. Enter the API Key and API Secret in the app settings
5. Select which HeyLoyalty list new subscribers should be added to
6. Save the settings

Newsletter Synchronization

When a customer subscribes to the newsletter on your online store, the subscription is automatically synced to the selected HeyLoyalty list. The following data is transferred:

• Email address
• First name and last name
• Country

Order Synchronization

Once an order has been paid for and shipped, the order data is automatically sent to HeyLoyalty. This allows you to segment customers based on their purchase history and set up automated email flows.

The order data that is synced includes the order number, products, amount, payment method, and shipping method.

Behavior-based tracking

If you have HeyLoyalty Premium, you can enable behavior-based tracking. This requires an Integration ID from HeyLoyalty:

• Page views — Track which pages customers visit
• Product views — See which products interest customers
• Purchases — Record purchases to enable targeted follow-ups

Enable tracking in the app settings by entering your Integration ID and turning on tracking.