Campaigns

With promotions in Shoporama, you can create automatic discounts that are activated when customers meet certain conditions. Unlike discount codes, promotions don't require a code - the discount is automatically triggered when the customer has the right products in their cart.

Promotion types

Shoporama supports three types of promotions:

• Fixed price - Set a total price when the customer buys a certain number of items. For example, "3 t-shirts for 500 kr."
• Cheapest free - The cheapest item becomes free when the customer buys a certain quantity. E.g. "Buy 2, get the cheapest one free"
• Percentage discount - Give a percentage discount on selected products. E.g. "20% off the entire category"

Create a campaign

1. Go to Promotions in the administration
2. Click Create new campaign
3. Give the promotion a name (displayed to customers)
4. Select promotion type: fixed price, cheapest free or percentage discount
5. Set the minimum number of products needed to trigger the campaign
6. Specify price or percentage, depending on the type
7. Optionally add a description explaining the offer
8. Save the promotion

Targeting

You decide which products the campaign applies to by linking:

• Specific products - Select the specific products included in the campaign
• Categories - All products in the selected categories are automatically included
• Landing pages - All products shown on the selected landing pages are included

Expiration date

Campaigns can run indefinitely or have an expiration date. You can set the exact date and time for the campaign to end. Expired campaigns will still appear in the overview but will no longer be activated.

Campaign image

You can upload an image or banner to the campaign that appears on the webshop. This can be used to visually highlight the offer to customers.

Display in the webshop

When a campaign is active, it is automatically shown to customers:

• On the product page - The customer sees the campaign name, description and savings
• In product lists - Products with active promotions are marked with a promotion indicator
• In the cart - The discount is automatically calculated and displayed when conditions are met

Promotions and discount codes

Promotions can be used in conjunction with discount codes. The promotion discount is calculated on the associated products, while the discount code can apply to the other items in the cart. The two systems complement each other.

Statistics

In the campaign overview you can see how many times each campaign has been used. Click on the number to see the specific orders that have used the campaign.

If you have any questions about campaigns, you are welcome to contact us at support@shoporama.dk.