Set up Google Shopping Feed

Note: This article is from 1/8-2018. There have been different variants of Google Shopping Feeds in the past and it is still possible to create your own feeds. This is the latest feed that we support and recommend.
Below you can read how to set it up and customize it, and what it supports.

What does the shopping feed require?
To get the most out of Google Shopping, your products should have a category. These are categories that Google has chosen. You can see all categories here.

You can assign a Google Shopping category to your product in two ways:

You can choose for the product to have the same shopping category as its main category. This is the easiest and quickest way to do this, as you've probably already chosen the main category for your product. Here you choose which Google Shopping category your main category should belong to. Once you've done this, your products will automatically "inherit" the same category. This is one method.
If you have individual products that should have a different category, you can go into the product and set a specific Google Shopping category for those products. This is the second method to assign a different Google Shopping category.
The way you do this is as follows for categories:

1. Go to Navigation → Categories
2. Edit the category you want to assign a value to.
3. Scroll down to "Google category" and type a keyword in the field e.g. "goggles" and click "Find".
4. A pop-up will open with all the Google Shopping categories. Select the one that fits best and click "Save". The pop-up will close again.
5. Click "Save" on the category.

The way you do this is as follows for products:

1. Go to Products
2. Edit the product you want to assign a value to.
3. Select the "Fields" tab.
4. Scroll down to "Google category" and type a keyword in the field e.g. "goggles" and click "Find".
5. A pop-up with all the Google Shopping categories will now open. Select the one that best suits your product and click "Save". The pop-up will close again.
6. Click "Save" on the product.

Note: If the product has both a main category with a Google Shopping category attached and a Google Shopping category attached, the latter will be shown in your feed.

Activate your shopping feed

Now you just need to activate your feed. You do this as follows:

1. Click on the gear
2. Click "Feeds" on the left side
3. Check "Activate Google Shopping Feed"
4. If you want the best-selling products to be marked as "bestseller" with a label, you can select a number. If you enter 30, we will mark the 30 best-selling products in the last 24 months.
5. If you only want products with a certain profit margin in your feed, you can fill in the field that says "Only include products with the lowest profit margin". Here you need to enter the amount in the shop's currency (not as a percentage). So, for example, enter 30 if you want a 30,- profit on the product. This assumes that you have entered the cost price of your products.
6. Click "Save".

The URL for your shopping feed is located just below the shopping feed setup.

Extra customization

By default, the product name will appear in the title field of your feed. But this is not always the most appropriate. For example, you might have some dark blue shorts from Ralph Lauren called "Polo Ralph Lauren Prepster". But that won't trigger your ad when a user searches "blue ralph lauren shorts". Therefore, you can insert a different text to use in your shopping feed. You do this under the product. Select the "Fields" tab and then fill in a different title in "Possibly. Google Shopping title". You will then get the new title in your feed instead, so you can place yourself ahead of the competition.

Variants
If you have variants, they should all appear as an item_group. Note that the feed only includes products that are online and in stock.

Extra things you should know

Discounted products
If your product has both a price and a sale price, they will both appear in the feed.
There will also be a "discounted" label on the product.

Other information
If your product has a GTIN, MPN or brand associated with it, these will also appear in the feed.

If you have marked a profile attribute with a "Special purpose" (size, color or gender), we will be able to pull this out in the <g:size>, <g:color> and <g:gender> fields. Note that for <g:gender> there are only three valid values, which are Male, Female and Unisex.

The main category of the product will appear as <g:product_type>

Custom Labels for Google Ads

The Google Shopping feed supports custom labels(custom_label_0 to custom_label_4). Custom labels are used in Google Ads to divide your products into campaigns and control bidding - so you can bid higher on bestsellers or discounted items.

Automatic custom labels

Shoporama automatically sets two custom labels for you:

• custom_label_0 - automatically set to discounted for products with a promotional price.
• custom_label_1 - automatically set to bestseller for top-selling products if you have configured the bestseller count in Settings → Feeds.

Custom labels via product labels

custom_label_2, custom_label_3 and custom_label_4 can be controlled via product labels. Here's how you do it:

1. Go to Products → Labels in the menu.
2. Create a new label (or edit an existing one).
3. On the label edit page, select a Google Shopping custom label slot (custom_label_2, 3 or 4).
4. All products with that label will automatically get the label name as the custom label value in the feed.

You can easily label many products at a time directly from the ABC analysis and Stock Statistics overview- so you can, for example, mark all your A products or dead stock with a specific label.

Alternative method: You can still use additional fields(google-custom-label-2, google-custom-label-3, google-custom-label-4) to set custom labels per product. However, product labels are easier to handle in bulk as you can assign and remove them from many products at once.