Set up Partner Ads in Shoporama: getting started

Partner Ads is Denmark's largest affiliate network. Bloggers, comparison services and content sites promote your products and you only pay when they deliver a sale or lead. This article gives you the overview: what Partner Ads is, what you get out of it and where to find the settings in Shoporama.

What are Partner Ads?

Partner Ads is an affiliate platform where other websites (called partners) recommend your products for a commission per sale. You decide the rate yourself and you only pay when a customer has actually bought something through a partner. Partner Ads handles billing, statistics and partner recruitment, and Shoporama provides the two pieces needed on your site: a product feed and a tracking snippet.

The two pieces: feed and tracking

The Shoporama integration consists of two parts and they are activated separately. This is important to understand because it's a common pitfall to only fill in a program ID and think that the rest happens automatically:

• Product feed: an XML file with your items (title, price, image, link) that Partner Ads automatically fetches and distributes to partners. Activated with the Enable Partner Ads feed checkbox.
• Tracking: a small script that sets a cookie when a customer comes from a partner and sends order information to Partner Ads upon successful purchase. Activated with the Enable Partner Ads tracking checkbox.

You can enable both or just one. Most people enable both because the feed without tracking doesn't earn commission and tracking without feed requires the partner to have manually built a link to your shop.

Before you get started

1. Create an advertiser account with Partner Ads and wait for approval.
2. Make a note of your program ID. This is on your Partner Ads account front page and is the number that links your sales to your advertiser account.
3. Decide which program type you have agreed on: Sales (commission per order) or Lead (commission per registered contact). For eCommerce, it's almost always Sales.
4. Choose which country your account is linked to: Denmark, Sweden or Norway.

Where do I find the settings?

All Partner Ads settings are in one place in the Shoporama admin. Click through via the left menu:

1. Go to Account → Online Shop → General in the left sidebar.
2. Find the map with the heading "Feeds" on the page.
3. Scroll down the map to the "Partner Ads" section. All fields are gathered here: feed checkbox, tracking checkbox, program ID, key, program type, country, auto cancel and rate groups.

What you need to fill in as a minimum

Follow these four steps to get a running Partner Ads setup:

1. Check "Enable Partner Ads feed" and enter your program ID in the "Possible Partner Ads ID" field.
2. Check "Enable Partner Ads tracking" and fill in the "Partner Ads Program ID" field.
3. Select Program type (typically Sales) and Partner-ads country (typically Denmark).
4. Click Save at the bottom of the page. The feed URL will then appear in Shoporama and you can share it with Partner Ads.

If you want the details, including auto-cancellation on returns and different commissions per brand, continue in the in-depth guide: Partner Ads setup step by step.

What happens after setup?

• Partner Ads fetches your feed at regular intervals and updates which products partners can promote.
• When a customer clicks on a partner link, Shoporama sets a 40-day cookie.
• If the customer completes an order within the 40 days, the order number and total price are automatically sent to Partner Ads.
• You settle commission via Partner Ads' own platform.

Frequently asked questions

What is the difference between Partner Ads and Google Shopping?

Google Shopping is Google's own product ad platform where you pay per click. Partner Ads is an affiliate network where you pay a commission per sale through third-party websites. The two can run simultaneously and are not mutually exclusive. Both feeds are set up on the same page in Shoporama under Account → Shop → General.

How much does it cost to join?

Partner Ads charges a start-up fee and a basic monthly payment, plus a percentage of the commission you pay your partners. The actual prices can vary, so check Partner Ads' own pricing page before signing up. The Shoporama integration itself does not cost extra.

Where do I find my Program ID?

Log in to your advertiser account with Partner Ads. The Program ID is located on the front page of your account, often next to the program name. It's a number of typically 4-5 digits and should be copied into Shoporama under both "Any Partner Ads ID" and "Partner Ads Program ID".

Do I have to find partners myself?

No, but it helps. Once your program is active on Partner Ads, partners can sign up for your program themselves via the network. Many advertisers also write directly to relevant bloggers and content sites to boost recruitment. You decide which partners you approve.

Can I set different commissions per product or brand?

Yes, you can. Check "Use tiered rate groups" on the same page and set a default rate. You can then give specific rates per brand under Products → Brands. This is useful if some suppliers accept higher commissions than others.

Do Partner Ads affect my conversion rate?

Partner Ads do not directly affect the conversion on your shop. They are an additional traffic channel that typically delivers customers with high purchase intent because they come from recommendations on content pages. Remember that the tracking cookie requires consent, so make sure it is included in your cookie banner.

What if the customer returns an order?

If you've entered your Partner Ads API key and enabled "Automatically cancel returned orders in Partner Ads", Shoporama automatically reverses the commission when the order is marked as returned. Without the API key, you need to cancel the order manually in the Partner Ads portal.

Can I see which sales came from Partner Ads?

Yes, but the statistics are stored in Partner Ads, not in Shoporama. Log in to your Partner Ads account to see clicks, sales, conversion per partner and settlement overview. In Shoporama, the orders are shown as regular orders, optionally with a referring URL visible below the order details.

Do you need help? Contact us at support@shoporama.dk.