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Product reviews

Learn how to use product reviews in Shoporama. Collect customer reviews automatically, moderate them and display star ratings on your product pages.

Reading time: approx. {eight} minutes
Shopejer

Product reviews allow your customers to rate and review the products they have purchased. Reviews build credibility, help other customers make purchasing decisions and improve your visibility in search engines.

Here's how it works

  1. A customer makes a purchase in your online store
  2. After a configurable number of hours, the customer automatically receives an email inviting them to review the purchased products
  3. The customer clicks the link and provides a star rating (1-5 stars) and an optional text review for each product
  4. The review is created as unpublished and awaits your approval
  5. You approve the review in the administration and it appears on the product page

Automatic review emails

You can set up automatic sending of review emails under Settings → Online shop → Product reviews. Specify how many hours after the order is marked as sent that the email should be sent.

Tip: A good time is 48-72 hours after shipment, so the customer has had time to receive and try the product.

Customers who have opted out of marketing emails will not receive review emails. The system also ensures that the same customer does not receive the review email more than once per order.

Handling of reviews

All reviews are managed under Product Reviews in the administration. Here you can:

  • See an overview of all reviews with approval status, rating, product and date
  • Approve or reject reviews individually
  • Use bulk actions to approve, reject or delete multiple reviews at once
  • See the number of pending reviews in the dashboard

Note: New reviews are always unpublished and must be manually approved before they are shown to other customers. This gives you full control over what is shown on your online shop.

Display on product pages

Approved reviews are automatically displayed on product pages with:

  • Star rating - 1-5 stars for each product
  • Average rating - Overall average of all approved reviews
  • Number of reviews - How many reviews the product has received
  • Review text - Customer's own words about the product
  • Customer name and date - Who wrote the review and when

The reviews automatically include structured data (schema.org) which allows the star ratings to appear directly in Google search results.

Import and export

If you switch from another online shop solution, you can import existing reviews via CSV file. You can also export all your reviews to CSV for backup or analysis.

When importing, the CSV file must contain the product ID, rating and review text. Imported reviews are automatically approved.

If you have any questions about product reviews, please contact us at support@shoporama.dk.