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Set up tracking on the Alaska theme

Guide to setting up Google Tag Manager tracking specifically on the Alaska theme in Shoporama.

Reading time: approx. {eight} minutes
Developer

This guide shows you how to set up Google Tag Manager (GTM) tracking specifically on the Alaska theme in Shoporama. The Alaska theme has built-in support for GTM, so setup is quick and easy.

1. Create a Google Tag Manager account

If you don't already have a GTM account, you need to create one:

  1. Go to tagmanager.google.com
  2. Sign in with your Google account (typically the same one you use for Google Analytics)
  3. Create a new account with your company name
  4. Create a container for your online shop (select "Web" as the platform)

2. Find your GTM ID

Once your container is created, you will see a code snippet. You only need the GTM ID, which looks like GTM-XXXXXXX. Copy this ID.

3. Paste the GTM ID in Shoporama

  1. Log in to your Shoporama admin
  2. Go to Settings (the gear)
  3. Find the field "Google Tag Manager ID"
  4. Paste your GTM ID (e.g. GTM-XXXXXXX)
  5. Click Save

4. Import Shoporama settings into GTM

Shoporama has prepared a container file that automatically sets up the most important tags and triggers. Import it like this:

  1. Go to Administrator in Google Tag Manager (top left)
  2. Click Import container
  3. Select the container file from Shoporama
  4. Select "Existing" and then "Default Workspace"
  5. Click Confirm
  6. Click Submit in the top right corner
  7. Click Publish and optionally name the version "Shoporama"

Tip to keep in mind

We recommend using Shoporama's built-in tracking instead of manual GTM setup. It automatically sends data to Google Analytics, Facebook and others without any code changes.

Troubleshooting

  • Tracking not working? - Check that the GTM ID is correctly inserted and that the container is published
  • Events are not registering? - Use GTM's "Preview" mode to debug your tags
  • Double tracking? - Make sure you only have one tracking setup active (either GTM or Shoporama's built-in tracking)

Need help with tracking? Contact us at support@shoporama.dk.