Which e-commerce platform should you choose in 2026?
Choosing the right e-commerce platform is one of the most important decisions for any e-commerce merchant. The market is full of options, and it can be difficult to know which solution really suits your needs.
In this article, we compare 8 of the most popular webshop platforms in Denmark: Shopify, WooCommerce, DanDomain, Shoporama, Ideal.shop, Meeshop, Shup and SmartWeb. We try to be fair and honest - no platform is perfect for everyone.
The criteria we evaluate on
- Price - What does it really cost and are there hidden costs?
- Speed - How fast does the store load?
- Ease of use - How easy is it to get started?
- SEO - How good are the technical SEO prerequisites?
- Danish integrations - Are Danish payment, shipping and accounting solutions supported?
- Design flexibility - How much can you customize?
- Support - Is it in Danish?
Overview: 8 platforms compared
| Platforms compared | Price from (month) | Trans. fee | Danish support | Hosted |
|---|---|---|---|---|
| Shopify | ~270 kr | 0,5-2% | No, no, no | Hosted Yes |
| WooCommerce | 0 kr (plugin) | No (plugin) | No (plugin) | No (plugin) |
| DanDomain | ~399 kr | Varies | Yes, yes, yes | Yes, yes |
| Shoporama | 0 kr (FLEX) | 0-5% | Yes, you can | Yes, you can |
| Ideal.shop | ~149 kr | No, no, no | Yes, you can | Yes you can |
| Meeshop | ~499 kr | No, no, no | Yes, yes, yes | Yes, yes |
| Shup | ~199 kr | No, no, no | Yes, yes | Yes, you can |
| SmartWeb | ~599 kr | No, no, no | Yes, yes | Yes, yes |
Prices are indicative. Always check the current price list of each supplier.
Brief overview of each platform
Shopify
The world's largest e-commerce platform with a huge app ecosystem. Strong on international sales, but support is in English and many Danish integrations require paid apps. Transaction fees unless you use Shopify Payments. See detailed comparison with Shoporama.
WooCommerce
Free WordPress plugin with maximum flexibility. Requires technical experience and you'll need to take care of hosting, security and maintenance yourself. Speed depends on your setup. See detailed comparison with Shoporama.
DanDomain
Well-established Danish platform with many years of experience and a large customer base. Danish support and good Danish integrations. Can feel heavy compared to newer solutions. See detailed comparison with Shoporama.
Shoporama
Danish platform with a focus on speed (250 ms) and an all-inclusive approach. FLEX costs 0 DKK/mo with 5% fee, PRO costs 1,400 DKK/mo with 0% fee. AI assistant, page designer, POS, loyalty program and cookie consent included. Migration from other platforms. Smaller ecosystem than Shopify. See pricing.
Ideal.shop
Relatively new Danish platform with low entry price and focus on simplicity. Good for brand new stores with simple needs, but can feel limiting when growing.
Meeshop
Premium solution with a focus on conversion optimization and personal advice. Higher prices, but close sparring partner. Suitable for stores that prioritize personal service.
Shup
Danish platform aimed at smaller stores with simple needs. Limited feature selection, but can be an advantage for those who want to avoid complexity. Good for hobbies and side projects.
SmartWeb
Well-established Danish platform with a wide feature set and strong B2B features. Higher priced, but aimed at professional shops with advanced needs.
Who wins what?
- Best price for small stores: Shoporama FLEX (0 kr/md)
- Best speed: Shoporama (250 ms)
- Largest ecosystem: Shopify
- Most flexible: WooCommerce
- Best B2B: SmartWeb
- Best all-inclusive: Shoporama PRO
- Best for beginners: Ideal.shop or Shup
Conclusion
There is no one platform that is best for everyone. Your choice depends on your budget, technical skills, business model and ambitions. Try 2-3 platforms before you decide - most offer free trials.
See also GDPR guide, free webshop, what a webshop costs or cheap webshop.
Frequently asked questions
Which online shop platform is best in the UK?
It depends on your needs. Shoporama is best for price and speed. Shopify has the largest app ecosystem. WooCommerce is the most flexible. SmartWeb is strongest in B2B. DanDomain has the most experience.
What is the cheapest ecommerce platform?
Shoporama FLEX costs $0/month (+ 5% of sales). The WooCommerce plugin is free but requires hosting. Shopify Basic costs around $275/month. Always look at the total cost including add-ons and fees.
Can I switch platforms later?
Yes, most platforms offer data export. Shoporama helps with migration from Shopify, DanDomain, WooCommerce and most other platforms - either with guidance or via an onboarding package.