What does “free online store” actually mean?
When you search for a free online store, you’ll typically come across three scenarios: a time-limited trial period, a permanently free plan with significant limitations, or a seemingly free solution that actually ends up costing you dearly in hidden fees and missing features.
At Shoporama, you get the first option: a subscription with a low entry price and none of those hidden pitfalls. You get a 30-day free trial with full access to all features, and after that, you can choose the FLEX subscription, where you pay 5% of your sales and DKK 0 as a fixed monthly fee through December 31, 2026. Starting January 1, 2027, FLEX costs a minimum of 249 kr. per month, excluding tax.
Shoporama’s free trial—what’s included?
When you sign up for a free trial with Shoporama, you get access to exactly the same system as paying customers. No artificial limitations, no locked features.
During your 30 free days, you can:
- Build your entire online store —choose from professional design themes and customize with the Page Designer
- Create products and categories —with variants, inventory management, images, and SEO descriptions
- Set up payment solutions — QuickPay, Stripe, MobilePay, and many more
- Use the AI Assistant —let artificial intelligence write product descriptions for you
- Set up shipping — GLS, PostNord, DAO, Bring, Shipmondo
- Test the POS system — sell online and in-store from the same inventory
- Activate the loyalty program — reward your customers from day one
- Set up cookie consent — GDPR compliance without extra plugins
You don’t need to enter credit card information to get started.
FLEX: low entry price, 5% of sales
| Subscription | Monthly price | Transaction fee | Best for |
|---|---|---|---|
| FLEX | 0 DKK (min. 249 DKK excl. tax starting January 1, 2027) | 5% | New stores, low sales, seasonal stores |
| PRO | 1,400 DKK (excl. tax) | 0 | Established stores with stable sales |
FLEX costs 0 DKK as a fixed monthly fee through December 31, 2026, and you pay 5% of your sales. Starting January 1, 2027, FLEX costs a minimum of 249 DKK per month (excl. tax). The minimum applies only to months with less than 4,980 DKK in revenue. This makes FLEX ideal for:
- New online stores — test the market with low financial risk
- Seasonal businesses — costs follow revenue, with a minimum of 249 kr/month starting January 1, 2027
- Hobbies and side projects — no fixed monthly bill until 2027, then a minimum of 249 kr/month, excluding VAT
Once you reach 28,000 kr/month in revenue, it makes sense to switch to PRO with a 0% transaction fee.
Free vs. “free”—hidden limitations with other providers
Common pitfalls of “free” online store solutions
- Limits on the number of products — often only 5–25 products
- Platform branding everywhere — “Powered by X” in the footer and checkout
- No custom domain — you get yourstore.platform.com
- Limited speed — free plans are deprioritized on the servers
- Lack of integrations —payment and shipping require a paid plan
- No support —you’re on your own
- Hidden transaction fees — up to 2% extra per transaction
Comparison: Shoporama FLEX vs. a typical “free” platform
| Feature | Shoporama FLEX | Typical “free” |
|---|---|---|
| Monthly price | 0 DKK (min. 249 DKK excl. tax starting January 1, 2027) | 0 DKK |
| Number of products | Unlimited | 5–25 |
| Custom domain | Yes | Usually no |
| Platform branding | No | Yes |
| Payment integrations | All included | Limited |
| Danish support | Yes | Rare |
| Load time, fastest pages | 250 ms | Typically 1–3 sec. |
What happens after 30 days?
- Choose FLEX (0 DKK/month + 5%) — starting January 1, 2027, however, a minimum of 249 DKK/month excl. tax
- Choose PRO (1,400 DKK/month) — save with 0% transaction fees
- Let the account expire — you will not be charged
You will never be charged without having made an active choice.
Optional add-ons: server-side tracking (89 DKK/month) and newsletters (1 DKK per 100 emails).
Conclusion
A free online store doesn’t have to mean a limited online store. With Shoporama, you get 30 days of full access—and after that, you can continue with FLEX: 0 DKK/month flat rate through December 31, 2026, then a minimum of 249 DKK/month (excl. tax), plus 5% of sales. No credit card required, no long-term commitment, no hidden fees.
See all features or compare plans. And check out our guide to affordable online store solutions for more details.
Also read about online stores for startups or how much an online store costs.
Frequently Asked Questions
Is Shoporama’s free online store really free?
The trial period is free: 30 days with no credit card required. After that, FLEX costs 0 DKK/month at a fixed rate through December 31, 2026, and you pay 5% of your revenue. Starting January 1, 2027, FLEX costs a minimum of 249 kr/month (excl. tax), even in months with no sales. The minimum applies only to months where 5% of your revenue is less than 249 kr.
What happens after the 30 free days?
You choose: FLEX (0 DKK/month + 5%, from January 1, 2027, a minimum of 249 DKK/month, excluding VAT), PRO (1,400 DKK/month + 0%), or let the account expire. You’ll never be charged without having made an active choice.
What’s the difference between a free online store and an affordable online store?
FLEX costs 5% of sales and 0 DKK/month as a flat fee until December 31, 2026, after which the minimum is 249 DKK/month (excl. tax). A low-cost online store (PRO) has a low fixed price but a 0% fee. FLEX is best for monthly revenue under 28,000 kr.
Start your free online store today. 30 days, all features, no credit card required.