Short answer: How much does an online store cost?
An online store has three types of expenses:
- Setting it up: from 0 kr. if you set it up yourself, to over 100,000 kr. if youhire an agency.
- The platform: a fixed monthly subscription, a percentage of sales, or hosting and maintenance.
- Fees and operations: payment processing fees, domain, email, apps, and accounting.
You typically pay the first one just once, while the other two are paid monthly as long as the store is up and running. That’s why we calculate costs over both 1 and 3 years. If you need an overview of your CVR number, sales tax, and everything else involved in getting started, start there.
What You’re Paying For
The Platform
At Shoporama, there are two pricing models, both excluding VAT and with no long-term commitment:
- Pro: 1,400 DKK/month flat rate, regardless of how much you sell.
- Flex: 0 DKK/month + 5% of sales, including VAT and shipping. Starting January 1, 2027, Flex will cost at least 249 DKK/month.
If you sell more than approximately 28,000 DKK per month, Pro is the most cost-effective option. See Shoporama’s pricing page.
Shopify Basic costs 249 DKK/month and Grow costs 660 DKK/month with monthly billing (189 and 499 DKK with annual billing), as of October 2026, with no information provided regarding VAT. WooCommerce is free, but you pay for hosting, plugins, and maintenance yourself. Other platforms are included in the comparison of 9 e-commerce platforms.
Payment
You pay for the payment gateway and acquirer on all platforms. Examples as of October 2026:
- QuickPay: 99 DKK/month + 0.25 DKK per transaction (excl. VAT), plus the acquirer’s fee.
- MobilePay Online via QuickPay: 49 DKK/month + 1 DKK per transaction, excluding VAT.
- Stripe: 1.5% + 1.80 DKK per payment made with a standard card from the EEA.
Shopify’s surcharge, on the other hand, is a platform fee: If you use a payment gateway other than Shopify Payments, Shopify adds 2% of revenue on top for the Basic plan and 1% for the Grow plan (as of October 2026). Shopify’s help page for Denmark does not mention Dankort, so if you want to be sure Dankort is accepted, an external payment gateway is the way to go. See what percentage of sales costs in kroner.
Shoporama Pro charges no fee per transaction. Learn about accepting payments online.
Design and Setup
You can set up the store yourself using a theme, purchase assistance, or hire an agency. Shoporama’s own themes are included in the price, and on Pro, you can also use your own design.
Operations
- Domain: approx. 80–150 DKK per year according to Webza (May 2026).
- Email on your domain: approx. 9–15 DKK/month with providers such as Google, Microsoft, or a Danish provider. Not included in Shoporama’s price (see “Your own email on your domain”).
- Accounting: Dinero and Billy are built into Shoporama, and the e-conomic app is free. Shopify uses apps costing approx. 25–130 USD/month, and WooCommerce plugins such as Pairy cost 149–699 DKK/month (as of October 2026).
- Add-ons: With Shoporama, server-side tracking costs 89 DKK/month, and newsletters cost 1 DKK per 100 emails.
- Marketing: ads, SEO, and product photos. You decide the amount yourself.
Four sample calculations over 1 and 3 years
Here’s how we calculated it:
- Prices as of October 2026. Shoporama and Ideal.shop prices exclude VAT. Shopify and most agencies do not specify VAT.
- Revenue is sales including VAT and shipping, on which Flex calculates 5%.
- The store launches on January 1, 2027, so the Flex minimum of 249 DKK/month (excl. VAT) applies throughout the entire period.
- Shopify is calculated based on monthly payments, meaning there’s no contract commitment, just like Shoporama.
- Fees for the payment gateway and acquirer are not included. You pay these everywhere, and with the same gateway, they are essentially the same. Shopify’s surcharge for an external gateway is included. With Shopify Payments, you pay Shopify’s card processing fee instead—on the Basic plan, 1.9% + 1.80 DKK for standard cards.
- Domain, email, apps, and marketing are also not included.
1. Hobby shop with 10,000 kr. in monthly revenue
| Platform | 1 year | 3 years |
|---|---|---|
| Shoporama Flex (5%, min. 249 kr./month) | 6,000 DKK | 18,000 DKK |
| Shoporama Pro | 16,800 DKK | 50,400 DKK |
| Shopify Basic with Shopify Payments | approx. 3,000 DKK | approx. 9,000 DKK |
| Shopify Basic with an external payment gateway | approx. 5,400 DKK | approx. 16,200 DKK |
| WooCommerce (self-built) | approx. 9,000–12,000 DKK | approx. 26,000–35,000 DKK |
| Built by an agency | approx. 26,000–98,000 DKK | approx. 38,000–134,000 DKK |
The math: Flex: 5% of 10,000 DKK = 500 DKK/month (above the minimum) × 12 = 6,000 DKK. Pro: 1,400 × 12 = 16,800 DKK. Shopify Basic: 249 × 12 = 2,988 DKK, with an external payment gateway + 2% of 120,000 DKK (2,400 DKK) = 5,388 DKK. WooCommerce, lowest cost from freelancer Nicky Christensen (April 2026): hosting 200 DKK/month, maintenance 500 DKK/month, theme 500 DKK, and plugins 0–3,000 DKK/year. Agency: 20,000–80,000 DKK + operating costs 500–1,500 DKK/month (Loui Micheletti, July 2026). The theme and development are one-time costs.
Shopify Basic is the cheapest option here, as long as you don’t purchase apps, and Pro isn’t worth the cost. If your monthly sales from 2027 are less than 4,980 kr., you’ll pay the Flex minimum of 249 kr. (excl. tax). Read more about the cheapest way to get started and how you can try it for free for 30 days.
2. Established store with 50,000 kr. per month
| Platform | 1 year | 3 years |
|---|---|---|
| Shoporama Flex (5%, min. 249 kr./month) | 30,000 DKK | 90,000 DKK |
| Shoporama Pro | 16,800 DKK | 50,400 DKK |
| Shopify Basic with Shopify Payments | approx. 3,000 DKK | approx. 9,000 DKK |
| Shopify Basic with an external payment gateway | approx. 15,000 DKK | approx. 45,000 DKK |
| Shopify Grow with external gateway | approx. 13,900 DKK | approx. 41,800 DKK |
| WooCommerce (self-hosted) | approx. 9,000–12,000 DKK | approx. 26,000–35,000 DKK |
| Built by an agency | approx. 26,000–98,000 DKK | approx. 38,000–134,000 DKK |
The math: Flex: 5% of 50,000 DKK = 2,500 DKK/month × 12 = 30,000 DKK Shopify Basic with an external payment gateway: 2,988 DKK + 2% of 600,000 DKK (12,000 DKK) = 14,988 DKK Grow: 660 × 12 = 7,920 DKK + 1% of 600,000 DKK (6,000 DKK) = 13,920 DKK WooCommerce and agency as in Example 1.
Without apps, Shopify is cheaper than Pro. However, the agency Webworq estimates 12,000–24,000 DKK per year in app costs for a Shopify store with approximately 200 products and 50,000 DKK in monthly revenue (updated 10/7/2026). Thus, the Basic plan with Shopify Payments costs approximately 15,000–27,000 DKK in the first year, and the Pro plan is at the lower end of the price range, with accounting, a loyalty program, and a site builder built in. The Flex plan costs 13,200 DKK more per year than the Pro plan. Compare Shoporama and Shopify side by side.
3. Larger store with 200,000 kr. per month
| Platform | 1 year | 3 years |
|---|---|---|
| Shoporama Flex (5%, min. 249 kr./month) | 120,000 DKK | 360,000 DKK |
| Shoporama Pro | 16,800 DKK | 50,400 DKK |
| Shopify Basic with Shopify Payments | approx. 3,000 DKK | approx. 9,000 DKK |
| Shopify Grow with an external payment gateway | approx. 31,900 DKK | approx. 95,800 DKK |
| WooCommerce (self-built) | approx. 18,500–98,000 DKK | approx. 54,500–290,000 DKK |
| Built by an agency or freelancer | approx. 58,000–216,000 DKK | approx. 94,000–408,000 DKK |
The math: Flex: 5% of 200,000 DKK = 10,000 DKK/month × 12 = 120,000 DKK Grow with an external gateway: 7,920 DKK + 1% of 2,400,000 DKK (24,000 DKK) = 31,920 DKK This beats Basic (2,988 + 48,000 = 50,988 DKK) and Advanced (2,870 × 12 + 0.6% of 2,400,000 DKK = 34,440 + 14,400 = 48,840 DKK). WooCommerce: monthly operating costs of 1,500–8,000 DKK for a medium-sized store + theme 500–2,000 DKK. Development: 40,000–120,000 DKK + same operating costs. Both from Nicky Christensen (April 2026).
This is where the difference is greatest: Flex costs 120,000 DKK per year, while Pro still costs 16,800 DKK. Basic with Shopify Payments has the lowest subscription fee, but the 1.9% card processing fee amounts to 45,600 DKK per year plus 1.80 DKK per transaction. It replaces your own payment gateway and acquirer, so compare it with your current setup. Apps are an additional cost.
4. B2B online store with 100,000 DKK per month
A wholesaler with corporate accounts, custom pricing per customer group, and purchases on invoice. No ERP integration.
| Platform | 1 year | 3 years |
|---|---|---|
| Shoporama Pro | 16,800 DKK | 50,400 DKK |
| Shoporama Flex (5%, min. 249 kr./month) | 60,000 DKK | 180,000 DKK |
| Ideal.shop Pro | approx. 15,500 DKK | approx. 46,400 DKK |
| WooCommerce, built by an agency or freelancer | approx. 58,000–216,000 DKK | approx. 94,000–408,000 DKK |
The math: Flex: 5% of 100,000 DKK = 5,000 DKK/month × 12 = 60,000 DKK Ideal.shop Pro: 1,289 DKK/month (excl. tax) × 12 = 15,468 DKK (12,900 DKK with annual payment at 1,075 DKK/month). Development and operation as in Example 3.
Company accounts, customer groups, customer group pricing, and invoice purchases are included in Shoporama without apps (see B2B web store). Ideal.shop Pro is slightly cheaper than Pro and includes B2B with up to 25 customer groups, but a maximum of 5,000 orders per month and 25,000 products and variants. Shopify and WooCommerce on their own are not included because we do not have verified prices for their B2B solutions.
In 2 years: The Pro price does not scale with your revenue
The store from Example 2 grows from 50,000 to 100,000 DKK per month. The monthly price will then change as follows, based on prices as of October 2026:
| Platform | At 50,000 DKK/month | At 100,000 DKK/month |
|---|---|---|
| Shoporama Pro | 1,400 DKK | 1,400 DKK |
| Shoporama Flex (5%, min. 249 kr./month) | 2,500 DKK | 5,000 DKK |
| Shopify Basic with external payment gateway | 1,249 DKK | 2,249 DKK |
| Shopify Grow with external payment gateway | 1,160 DKK | 1,660 DKK |
Pro costs the same whether your monthly sales are 50,000 or 500,000 kr., and we’ll give you at least three months’ notice of any price changes. Learn more about fixed pricing. New features are included in the same subscription: The Page Builder was introduced in 2022, the loyalty program in 2023, the returns center in 2024, and the point-of-sale (POS) system in 2025—all without the need for apps.
An agency project is typically a one-time delivery. New features, new designs, or updates constitute new work that requires hours of labor. Loui Micheletti estimates monthly operating costs of 500–1,500 DKK at an agency (July 2026). In 2023, René Sejling reported service agreements starting at 1,000 DKK/month (excl. tax) with 2 hours included.
How much does it cost to have an agency build an online store?
Agencies sell projects, not subscriptions. Here are prices and estimates from their own websites:
| Agency or freelancer | Minimum project | Larger projects | Date |
|---|---|---|---|
| Website (WooCommerce) | 9,999 DKK excl. tax | Packages up to 27,999 DKK | August 23, 2026 |
| Webworq (Shopify) | 10,000–25,000 DKK, excluding tax | 25,000–50,000 DKK | October 7, 2026 |
| Loui Micheletti | 10,000–30,000 DKK (freelancer) | 20,000–80,000 DKK and more (agency) | July 4, 2026 |
| Nicky Christensen (WooCommerce) | 15,000–40,000 DKK | 40,000–120,000 DKK, with ERP/PIM 120,000–500,000 DKK | April 24, 2026 |
| Morningtrain (WooCommerce) | Starting at 125,000 DKK, excluding tax | Starting at 200,000 DKK and starting at 450,000 DKK | October 9, 2026 |
You’ll typically receive design and setup services, and afterward, you’ll pay for ongoing maintenance and changes. There are two other options:
- Do it yourself. With a ready-made theme and the site builder, you can create the online store yourself without a developer.
- Get help from us. The onboarding package covers setup, migrating an existing online store, importing products and categories, payment and shipping, and two hours of personalized onboarding in Odense or online. The regular price is 10,000 DKK, excluding VAT. On the Pro plan, it’s free if you prepay for the first three months (4,200 DKK), and on the Flex plan, it costs 4,995 DKK. The package applies to a standard setup using one of our own themes; for larger stores, we’ll provide a quote before starting.
Try Shoporama for 30 days without a credit card. No commitment and no setup fee. Create your online store or view pricing.
Frequently Asked Questions
How much does an online store cost per month and per year?
At Shoporama, the Pro plan costs 1,400 DKK/month (excl. tax), or 16,800 DKK per year. The Flex plan costs 5% of sales, with a minimum of 249 DKK/month (excl. tax) starting January 1, 2027; so, with 50,000 DKK in monthly revenue, that’s 30,000 DKK per year. Shopify Basic costs 249 DKK per month as of October 2026, excluding apps and add-ons. On top of that, there are fees for the payment gateway and acquirer, domain, email, and any apps.
Are the prices inclusive or exclusive of VAT?
Shoporama’s prices are exclusive of VAT. Shopify’s pricing page does not specify VAT, while Ideal.shop states “exclusive of VAT” (as of October 2026). Among agencies, Morningtrain and Webset, for example, specify “exclusive of VAT,” but many do not.
Is 80,000 DKK a normal price for an online store from an agency?
Yes, that’s within the normal range. Loui Micheletti estimates 20,000–80,000 DKK or more for an online store from an agency, Nicky Christensen estimates 40,000–120,000 DKK for a medium-sized store, and Morningtrain starts at 125,000 DKK, excluding VAT (as of October 2026).
What are the hidden costs associated with an online store?
Apps and plugins, a percentage of sales, maintenance, and payment processing fees. On Shopify Basic, an external payment gateway costs an additional 2% of revenue, and on WooCommerce, integration with Dinero or e-conomic via Pairy costs 149–699 DKK/month (as of October 2026). With Shoporama, integration with Dinero, Billy, and e-conomic is included, and add-ons such as server-side tracking (89 DKK/month) are listed on the pricing page.
Does the price go up as my sales increase?
Not with Shoporama Pro, which costs 1,400 DKK/month (excl. tax) regardless of revenue. Flex costs 5% of sales, with a minimum of 249 DKK/month (excl. tax) starting January 1, 2027, so the price increases with revenue; at approximately 28,000 DKK/month, Pro becomes the most cost-effective option. With Shopify, the price increases with sales if you use an external payment gateway.
Do I have to pay someone to set up the online store and make changes to it later?
No, not necessarily. In Shoporama, you choose a theme, build the homepage using the page builder without any coding, and create landing pages yourself in the admin panel. If you want help, the onboarding package costs 10,000 DKK (excl. tax), but it’s free on the Pro plan with a three-month prepayment (4,200 DKK) and costs 4,995 DKK on the Flex plan.
Can I start an online store for free?
You can try Shoporama for free for 30 days without a credit card. After that, the Flex plan costs 0 DKK/month + 5% of sales through December 31, 2026, and starting January 1, 2027, at least 249 DKK/month, excluding VAT. There’s no setup fee and no long-term commitment. Learn more about starting for free for 30 days.
How much does it cost to switch platforms later?
You can migrate your data yourself using Shoporama’s import tools or purchase the onboarding package, which also covers the migration. Products, variants, categories, and images can be imported, and customers can be migrated via CSV, but without passwords. Orders are not migrated automatically. If you decide to move on in the future, you can export products, orders, and customers as CSV files. See what it takes to migrate your online store.