Why compare Shoporama and Shopify?
Shopify is the world's largest hosted ecommerce platform with millions of users globally. It's a powerful platform - but it's designed for the US market. When you run a Danish webshop, you quickly run into challenges: transaction fees that eat into your profits, English-language support that doesn't know Danish conditions, and GDPR requirements that require paid apps to solve.
Shoporama is built in Denmark, for Danish webshop owners. The most important features are included in one fixed price - and the few add-ons that are available, such as server-side tracking (89 DKK/month) and newsletter (1 DKK per 100 emails), are far cheaper than similar third-party solutions. Let's look at the difference point by point.
Shoporama vs Shopify - the full comparison
| Shoporama PRO | Shopify Basic | |
|---|---|---|
| Monthly price | 1,400 kr (ex. VAT) | Approx. 250 kr (36 USD) |
| Transaction fee | 0% | Typically 0.5-2% |
| Danish support | Yes - Danish team, Danish phone | No - English language |
| GDPR compliance | Built in (cookie consent, consent, DPA) | Requires paid apps |
| Cookie consent | Included with Consent Mode v2 | Third-party app |
| Server-side tracking | Add-on (89 kr/month) | Requires app or custom setup |
| Newsletters | Optional ($1/100 emails) with A/B testing and segmentation | Requires Shopify Email or third party |
| AI assistant | Included (product texts, SEO, images) | Shopify Magic (limited) |
| POS / Checkout system | Included | Separate Shopify POS subscription |
| Loyalty program | Included | Requires paid app |
| Page designer | Included | Requires app (e.g. Shogun, PageFly) |
| Accounting integration | e-conomic, Dinero, Billy - included | Requires paid apps |
| Freight integrations | PostNord, GLS, DAO, Bring, Shipmondo | Requires apps |
| Average load time | 250 ms | Typically 800-1,500 ms |
| Data hosted in | EU | Global (primarily US/Canada) |
| Free trial period | 30 days, no credit card required | 3 days free, then 1 USD/mo for 3 months |
Transaction fees - the big math
The difference in monthly price may look big at first glance. But the picture changes significantly when you factor in transaction fees.
Shopify typically charges a transaction fee of 0.5-2% of each order if you don't use Shopify Payments (which isn't available in the UK). That figure is in addition to the fees your payment gateway already charges.
Shoporama charges 0% in transaction fees. You only pay your fixed monthly price and the fees charged by your payment gateway.
Example calculation: 100,000 kr in monthly revenue
| Shoporama PRO | Shopify Basic (2% fee) | |
|---|---|---|
| Monthly price | 1,400 kr | approx. 250 kr |
| Transaction fee | 0 kr | 2.000 kr |
| Total per month | 1.400 kr | 2.250 kr |
| Total in 12 months | 16.800 kr | 27,000 kr |
| Annual savings | 10,200 kr with Shoporama | |
At $20,000 in monthly revenue, you pay $4,000 in transaction fees on Shopify - every month. That equates to $10,000 per year in extra costs. With Shoporama, you'll still pay only $4,000 per month, regardless of revenue.
The more your business grows, the bigger the savings. With Shoporama, you won't penalize yourself for selling more.
Just starting out? Shoporama FLEX costs €0 per month. You only pay 5% of your revenue. Perfect for getting started with no overhead - and you can always switch to PRO as your business grows.
Danish support vs. English-language support
When something goes wrong with your online store, every minute counts. With Shopify, you have to explain your problem in English to a support agent who is typically based in North America or Asia. They don't know Danish payment solutions, Danish shipping companies or Danish legislation.
At Shoporama, you talk to a Danish team that knows the Danish e-commerce market. We understand what a MobilePay integration requires. We know how e-conomic works. And we know the difference between PostNord and GLS.
It's not just a matter of language. It's a matter of context. Danish support means you get answers that fit your reality - not generic instructions from a global playbook.
GDPR and compliance - without apps and plugins
As a Danish webshop owner, you are subject to EU GDPR legislation. On Shopify, GDPR compliance typically requires one or more paid apps for cookie consent, consent management, and data processing agreement.
On Shoporama, it's all built into the platform:
- Cookie consent with Consent Mode v2 - Automatic integration with Google Ads and Analytics so your advertising works correctly within the law.
- Data Processing Agreement (DPA) - Ready to sign directly in the admin, without a third-party solution.
- Data hosted in the EU - Your customer data doesn't leave Europe. On Shopify, data is typically hosted in the US or Canada, which requires extra legal precautions under GDPR.
- No third-party apps with their own data management - Every app you add on Shopify is an additional data processor to keep track of. On Shoporama, the features are built in, so you only have one data manager to deal with.
Speed and performance
Speed affects everything: conversion rate, SEO ranking and user experience. Google has confirmed that load time is a ranking factor and studies show that every extra second in load time can reduce conversion by up to 7%.
Shoporama delivers an average load time of 250 milliseconds. This is significantly faster than Shopify's average of 800-1,500 ms, which is often pushed up further by heavy apps and third-party scripts.
The difference is partly because Shoporama doesn't rely on an app ecosystem. On Shopify, each app adds extra JavaScript, extra HTTP requests and extra load time. On Shoporama, the features are built directly into the platform, with no external code slowing down your site.
In addition, Shoporama offers server-side tracking. This means that tracking data is sent directly from the server to Google, Facebook and other platforms - without slowing down the user experience with heavy client-side scripts.
Features that are included vs. cost extra
One of the biggest differences between Shoporama and Shopify is what's included in the price. Shopify's low starting price is appealing - but in practice, most Shopify stores need a number of paid apps to get a complete solution.
Features in Shoporama:
- AI Assistant - ChatGPT-powered tool for product copywriting, SEO optimization, and image recognition.
- Page Builder - Drag-and-drop building of landing pages and front pages.
- Newsletter - Create and send newsletters directly from your webshop with A/B testing and segmentation. Purchase: 1 kr/100 mails.
- POS / POS system - Sell in physical stores with the same inventory management.
- Loyalty program - Reward your returning customers automatically.
- Server-side tracking - Accurate conversion tracking without slowing down your site. Add-on: 89 kr/month.
- Cookie consent with Consent Mode v2 - GDPR compliance out of the box.
- SEO tools - Meta tags, sitemap, schema markup, canonical URLs and more.
Payment solutions - full flexibility
Shoporama integrates with the payment gateways Danish webshop owners actually use:
- Stripe
- QuickPay
- ePay / Bambora
- MobilePay
- PayPal
- Klarna
- ViaBill
All integrations are included - no extra monthly payment for a payment app.
Shipping and logistics
Print shipping labels and manage shipping directly from Shoporama:
- PostNord with parcel shop selector
- GLS
- DAO
- Bring
- Shipmondo
Accounting
Automatic synchronization with the accounting software used by Danish companies:
- e-conomic
- Dinero
- Billy
On Shopify, accounting integrations typically require a paid app - and most Danish accounting programs have limited or no Shopify support.
Who is best suited for what?
Choose Shoporama if you:
- Run a Danish webshop and want Danish support
- Want to avoid transaction fees and keep your costs predictable
- Need GDPR compliance without chasing apps and plugins
- Want Danish integrations (e-conomic, Dinero, PostNord, MobilePay) out of the box
- Prioritize speed and SEO performance
- Want all features included in a fixed monthly price
Shopify might be a better choice if you
- Primarily sell to the US market
- Need a very large selection of third-party apps
- Already have a team working with Shopify's Liquid templating system
Migrating from Shopify
Thinking about making the switch? Shoporama offers migration from Shopify. We'll help you move products, customers and order history - either with guidance or via our onboarding package where we take care of everything - so you can get started without starting from scratch.
Your SEO value is also protected. We automatically set up 301 redirects from your old URLs so you don't lose your Google rankings.
Read more about migrating to Shoporama or check out our pricing.
Conclusion
Shopify is a solid global platform. But for Danish online store owners, it comes with hidden costs: transaction fees, paid apps for basic features, English-language support, and GDPR challenges.
Shoporama gives you a complete Danish e-commerce platform for a fixed monthly price. No transaction fees, all features included, Danish support and GDPR compliance out of the box. With an average load time of 250 ms and integrations to the services Danish businesses actually use, Shoporama is built to make your everyday life easier - and your bottom line better.
Check out our comparison with DanDomain and WooCommerce or find the best webshop platform for your business.
Frequently asked questions
What is the main difference between Shoporama and Shopify?
The main difference is the pricing model. Shopify charges transaction fees of up to 2% per sale, while Shoporama PRO has a 0% transaction fee. In addition, Shoporama is a Danish platform with Danish support, Danish integrations and data hosted in the EU.
Is Shoporama cheaper than Shopify?
In most cases, yes. Shopify Basic costs around $275/month plus up to 2% transaction fee and paid apps. Shoporama PRO costs $1,400/month (ex. VAT) with 0% transaction fee and most features included. The higher the revenue, the greater the savings.
Can I move my online store from Shopify to Shoporama?
Yes, you can move your online store from Shopify to Shoporama. We provide guidance and support along the way and offer an onboarding package where we handle the entire migration for you - including products, customers, order history and 301 redirects.
Does Shoporama have Danish support?
Yes, it does. Shoporama has a Danish support team that knows the Danish e-commerce market, Danish payment solutions and Danish legislation. Shopify only has English-language support.
Try Shoporama free for 30 days. No credit card required. No commitment. All features included from day one.