Webshop for hairdressing

Why should a hairdresser have an online store?

As a hairstylist, you make a living with your hands and your expertise. You know your clients’ hair better than anyone else, and every day you recommend products that are tailored to their specific hair type. But what happens when the client leaves the salon? Typically, they buy a random product at the supermarket—instead of the professional product you recommended.

With an online store, your customers can buy the right products directly from you whenever it’s convenient for them. It might be Sunday night, while they’re sitting on the couch and realize their shampoo bottle is almost empty. Or it might be the day after a treatment, when they regret not buying the styling cream you showed them.

An online store isn’t a replacement for your salon—it’s an extension of it. You leverage the trust and expertise you’ve already built face-to-face and give customers the opportunity to shop with you around the clock. That means more sales without extra hours in the chair.

In addition, an online store opens the door to customers who live farther away. Perhaps you specialize in curly hair, color treatments, or vegan products. With an online store, you can reach customers throughout Denmark who are looking for exactly your expertise and the products you carry.

Sell hair products online—directly from the salon

Your customers trust your recommendations. When you recommend a specific shampoo or a heat-protectant spray, they listen. But in the hustle and bustle of everyday life, it can be hard to swing by the salon just to buy a product. An online store solves that problem.

With Shoporama, you can list your products with variants so customers can easily choose between different sizes—for example, 250 ml, 500 ml, and 1,000 ml. This makes it easy for customers to choose the right size, and you can offer a better price per liter on the larger sizes to increase the average order value.

Think about the products you already have on the shelves in your salon. Shampoo, conditioner, hair treatments, styling products, brushes, combs, hair ties, and accessories. All of these can be sold online with very little extra work. You already have the products; you know them inside and out, and you can write authentic product descriptions based on your experience with them.

A good tip is to start with the questions your customers ask in the salon. “Which shampoo is best for fine hair?” or “How do I make my color last longer?”—use those answers as product descriptions. This approach is both credible and helps your online store rank higher on Google when potential customers search for those exact answers.

You can also take advantage of upselling after treatments. When a customer gets a new color, you can send a follow-up email with links to the color care products you recommended during the service. The customer can buy right away, and you increase your sales without spending extra time.

POS: Combine Your Physical Salon and Online Store

One of the biggest advantages of Shoporama for hairstylists is the integrated point-of-sale (POS) system. This means you can use the same system to sell products over the counter in the salon and online in your web shop. Your inventory is automatically kept up to date, regardless of whether the sale takes place in-store or online.

Imagine this scenario: A customer is sitting in the chair and wants to buy the shampoo you just used. You scan the product or find it in the POS system, process the payment—and your inventory is updated instantly, including in the online store. No double-entry bookkeeping, no Excel spreadsheets, and no risk of selling a product online that’s already been sold in the salon.

The POS system supports payment via MobilePay, card payments, and other popular payment methods. This makes it easy for customers to pay, whether they prefer to swipe their card or pay with their phone.

Many hair salons also offer in-salon pickup as a delivery option in their online store. It makes perfect sense—the customer orders online and picks up the products the next time they come in for a haircut anyway. This saves on shipping costs and gives you an extra opportunity to speak with the customer face-to-face.

Example: The customer is sitting in the chair, admiring the result of her new hair color. You show her the color-preserving shampoo and scan it with the POS system. She pays with MobilePay—and the inventory is updated in the online store immediately. The next time she needs a new bottle, she’ll order it online.

Loyalty Program and Regular Customers

The hair salon industry thrives on regular customers. Most come every four to six weeks, and over time, you build a close relationship with them. A loyalty program allows you to reward that loyalty and give customers yet another reason to buy products from you rather than elsewhere.

With Shoporama’s loyalty program, you can set up a points system where customers earn points for every purchase—both in the salon via POS and in the online store. The points can be used for discounts on future purchases, creating a positive cycle: The customer makes a purchase, earns points, and returns to redeem them.

The loyalty program is an effective way to increase customer retention. Instead of buying their shampoo at the supermarket, customers now have a concrete incentive to buy it from you. And the more they buy, the more they save. It’s a win-win.

Example: Maria has been a regular customer for 2 years. She has earned 450 points and uses them to get a 50 kr. discount on an expensive hair treatment she otherwise wouldn’t have bought. You’ve sold a premium product—and Maria feels rewarded.

Newsletters—Stay in Touch Between Visits

Your customers visit the salon every 4–6 weeks. But what happens in between visits? With newsletters, you can stay top-of-mind and drive sales of hair products, even when customers aren’t sitting in the chair.

Newsletters cost just 1 DKK per 100 emails—far cheaper than an external system. Use them for:

• Seasonal messages — “The summer sun dries out your hair — here are 3 products that help”
• New product lines — Send an email when you add new products to your lineup
• Color care tips — Customers with colored hair need the right products
• Exclusive offers — 20% off all styling products this week

Example: You send a newsletter to all customers who have purchased hair color products: “Did you know that UV rays fade your hair color? Our Color Protect line is now in stock.” 15 customers place orders over the weekend—without you having to spend any time at the salon.

Online Gift Cards

Gift cards are worth their weight in gold for hairstylists. Many customers want to give a haircut, a color treatment, or hair products as a gift—but they don’t know exactly what the recipient wants. A gift card solves that problem elegantly.

With an online store, you can sell gift cards online. This means a customer can buy a gift card at 11 p.m., right before a birthday, and receive it digitally right away. For you as a hairstylist, it’s a sale that happens completely automatically—you don’t have to do a thing.

Gift cards are also an effective tool for attracting new customers. When someone gives a gift card to your salon, they’re introducing a new person to your business. And if the new customer is satisfied, you’ve potentially gained a regular customer.

Easy setup—no technical knowledge required

You’re a hairstylist, not a web developer. And you don’t need to be one. Shoporama is designed to be easy to use, even if you’ve never tried to create an online store before.

With the Page Builder, you can build your pages using drag-and-drop. You drag elements to where you want them, write your text, and upload your images. No code, no technical knowledge—just a visual editor that works exactly as you’d expect.

Shoporama comes with professional themes like Delaware, California, and Montana that are ready to use right away. You choose a theme, customize the colors and logo, add your products—and you’re up and running. Your online store has a load time as fast as 250 ms, which means customers won’t be left waiting for the page to load.

There’s also a built-in AI Assistant that can help you write product descriptions and craft copy directly in your online store.

Shoporama features automatic cookie consent with Consent Mode v2, so you comply with GDPR and cookie regulations without even having to think about it.

All the popular payment solutions are available: MobilePay, Stripe, QuickPay, ePay, PayPal, Klarna, and ViaBill. For shipping, you can choose between PostNord, GLS, DAO, Bring, and Shipmondo —or offer in-store pickup. For your accounting, Shoporama integrates with e-conomic, Dinero, and Billy.

How much does an online store cost for a hair salon?

For a hairstylist who’s testing online product sales, the FLEX plan is a great place to start. You pay just 5% of your sales, with a minimum of 249 DKK/month (excl. tax) starting January 1, 2027. As your online sales grow, you can switch to the PRO plan, which offers 0% transaction fees and unlimited users.

Optional add-ons include server-side tracking for 89 DKK/month, a newsletter for 1 DKK per 100 emails, and additional users for 49 DKK/month.

Learn more about Shoporama’s pricing or check out our affordable online store solutions.

Get started in 30 days—completely free

You can try Shoporama for free for 30 days —with no commitment and no need to enter credit card information. This gives you a full month to create your products, customize your design, set up the checkout system, and test whether it works for your salon.

Many hairstylists are surprised by how quickly they get started. In just one afternoon, you can have a fully functional online store featuring your most popular products, a great design, and payment set up. And the next time a customer asks if you sell online, you can send them a link with a smile.

Your salon deserves more than just a Facebook page. It deserves a professional online store that works for you, even when the salon is closed.

Start your free trial today and see how easy it is to sell hair products online.