Webshop for hairdressing

Why should a hairdresser have a webshop?

As a hairdresser, you live by your hands and your professionalism. You know your customers' hair better than anyone else and you recommend products that suit their hair type every day. But what happens when the customer leaves the salon? Typically, they buy a random product at the supermarket - instead of the professional product you recommended.

With a webshop, your customers can buy the right products directly from you at their convenience. It could be Sunday evening, while they're sitting on the sofa and realize the shampoo bottle is running low. Or it could be the day after a treatment and they regret not buying the styling cream you showed them.

A webshop is not a replacement for your salon - it's an extension of it. You leverage the trust and expertise you've already built face-to-face and allow customers to shop with you around the clock. This means more sales without extra hours in the chair.

What's more, a webshop opens up to customers who live further afield. Maybe you specialize in curly hair, color treatments or vegan products. With a webshop, you can reach customers all over Denmark who are looking for your expertise and the products you sell.

Sell hair products online - directly from the salon

Your customers trust your recommendations. When you recommend a certain shampoo or heat protectant spray, they listen. But in a busy schedule, it can be hard to stop by the salon just to buy a product. A webshop solves that problem.

With Shoporama, you can create your products with variants so that customers can easily choose between different sizes - for example 250 ml, 500 ml and 1000 ml. This makes it easy for the customer to choose the right size and you can offer a better price per liter on the larger sizes to increase the average order value.

Think about the products you already have on the shelves in your salon. Shampoo, conditioner, hair treatments, styling products, brushes, combs, hair elastics and accessories. All of which can be sold online with very little extra work. You already have the products, you know them inside out and you can write authentic product descriptions based on your experience with them.

A good tip is to start with the questions your customers ask in the salon. "What shampoo is best for fine hair?" or "How do I keep my color longer?" - Use those answers as product descriptions. It's both credible and helps your webshop to be found in Google when potential customers search for those answers.

You can also leverage upselling after treatments. When a customer has a new color, you can send a follow-up email with links to the color care products you recommended in the chair. The customer can buy immediately and you increase your sales without spending extra time.

POS: Combine physical salon and online store

One of the biggest benefits of Shoporama for hairdressers is the integrated point of sale (POS) system. This means you can use the same system to sell products over the counter in the salon and online in your webshop. Your stock is automatically updated, regardless of whether the sale is physical or digital.

Imagine the situation: a customer is sitting in the chair and wants to buy the shampoo you just used. You scan the product or find it in the checkout system, take the payment - and the stock is updated instantly, also in the webshop. No double-entry bookkeeping, no Excel sheets, no risk of selling a product online that has already been sold in the salon.

The POS system supports payment via MobilePay, card payment and other popular payment methods. This makes it easy for customers to pay, whether they prefer to swipe their card or pay by phone.

Many hairdressers also offer in-salon pickup as a delivery option in the webshop. It makes sense - the customer orders online and picks up the products the next time they come in for a haircut anyway. It saves on shipping and gives you an extra opportunity to talk to the customer face-to-face.

Example: The customer is sitting in the chair admiring the results of her new color. You show her the color-preserving shampoo and scan it with the POS system. She pays with MobilePay - and the stock is updated in the webshop immediately. The next time she needs a new bottle, she orders it online.

Loyalty program and regular customers

The hairdressing industry thrives on repeat customers. Most of them come every four to six weeks and over time you build a close relationship with them. A loyalty program allows you to reward that loyalty and give customers another reason to buy products from you rather than elsewhere.

With Shoporama's loyalty program, you can set up a points system where customers earn points for every purchase - both in the salon via POS and in the webshop. The points can be used for discounts on future purchases, creating a positive spiral: the customer buys, earns points, and returns to use them.

The loyalty program is an effective way to increase customer retention. Instead of the customer buying their shampoo at the supermarket, they now have a concrete incentive to buy it from you. And the more they buy, the more they save. It's a win-win.

Example: Maria has been a regular customer for 2 years. She has earned 450 points and uses them to get a $50 discount on an expensive hair treatment she wouldn't have bought otherwise. You've sold a premium product - and Maria feels rewarded.

Newsletters - keep in touch between visits

Your customers come to the salon every 4-6 weeks. But what happens in between visits? With newsletters, you can stay top-of-mind and drive hair product sales, even when customers are not in the chair.

Newsletters cost just £1 per 100 emails - far cheaper than an external system. Use them for:

• Seasonal messages - "The summer sun is drying out your hair - here are 3 products to help"
• New product lines - Send an email when new products are added to your range
• Color care tips - Customers with colored hair need the right products
• Exclusive offers - 20% off all styling products this week

Example: You send a newsletter to all customers who have purchased hair color products: "Did you know that UV radiation fades your hair color? Our Color Protect range is now in stock." 15 customers order over the weekend - without you having spent time in the salon.

Gift cards online

Gift cards are worth their weight in gold for hairdressers. Many customers want to give a haircut, a color treatment or hair products as a gift - but they don't know exactly what the recipient wants. A gift card solves that problem elegantly.

With a webshop, you can sell gift cards online. This means that the customer can buy a gift card at 11pm at night, just before a birthday, and receive it digitally right away. For you as a hairdresser, it's a sale that happens automatically - you don't have to do anything.

Gift cards are also an effective tool for attracting new customers. When someone gives a gift card to your salon, they introduce a new person to your business. And if the new customer is happy, you've potentially gained a regular customer.

Easy setup - no technical knowledge required

You're a hairdresser, not a web developer. And you don't have to be. Shoporama is designed to be easy to use, even if you've never built a webshop before.

With the Page Designer, you can build your pages with drag-and-drop. You drag elements to where you want them, write your texts and upload your images. No code, no technical understanding - just a visual editor that works the way you expect.

Shoporama comes with professional themes like Delaware, California and Montana that are ready to use right out of the box. You choose a theme, customize the colors and logo, add your products - and you're up and running. Your online store has a load time of just 250 ms, which means customers won't be waiting for the page to load.

There's also an AI Assistant built in, which can help you write product descriptions and formulate texts directly in your online store.

Shoporama has automatic cookie consent with Consent Mode v2, so you comply with GDPR and cookie laws without even thinking about it.

All the popular payment solutions are available: MobilePay, Stripe, QuickPay, ePay, PayPal, Klarna and ViaBill. For shipping, you can choose between PostNord, GLS, DAO, Bring and Shipmondo - or offer in-salon pickup. For your accounting, Shoporama integrates with e-conomic, Dinero and Billy.

What does a webshop for a hairdresser cost?

For a hairdresser who is testing online product sales, the FLEX plan is a great place to start. You pay nothing until you actually sell something. As your online sales grow, you can switch to the PRO plan, which gives you 0% transaction fees and unlimited users.

Optional add-ons include server-side tracking for $89/month, newsletter for $1 per 100 emails and additional users for $49/month.

Learn more about Shoporama's pricing or check out our affordable online store solutions.

Get started in 30 days - completely free

You can try Shoporama for free for 30 days - no commitment and no credit card details required. That gives you a full month to create your products, customize your design, set up the checkout system and test if it works for your salon.

Many hairdressers are surprised at how quickly they get started. Within an afternoon, you can have a working online shop with your most popular products, a great design and payment set up. And when a customer next asks if you sell online, you can send them a link with a smile.

Your salon deserves more than a Facebook page. It deserves a professional online store that works for you even when the salon is closed.

Start your free trial today and discover how easy it is to sell hair products online.