Webshop for yarn shop

Yarn shop online - a community that loves to shop

Yarn is not just a commodity - it's a passion. Knitters and crocheters are some of the most dedicated and loyal customers there are. They come back again and again for new colors, new qualities and new projects. When you open an online yarn shop, you're not just opening a store - you're becoming part of a vibrant community.

But it also places demands on your webshop. Yarn customers expect to find exactly the right color, the right material and the right weight of yarn. They want to buy knitting kits with yarn and pattern together. And they want to be able to download PDF patterns immediately after purchase.

With a load time of only 250 ms, your customers will have a fast and pleasant experience, whether they're browsing from the couch with knitting needles in hand or standing in the yarn shop comparing colors on their phone.

Variants and color numbers - the most important thing for yarn retailers

Every yarn owner knows it: color numbers are everything. When a customer knits a sweater in three skeins of Merino Soft in color 641, all three skeins should preferably come from the same dyelot. Otherwise, the customer risks visible color differences in the finished project.

With Shoporama's variant system, you can handle the complexity that the yarn industry demands:

• Color numbers - Create variants for each color with a clear color number
• Yarn weight - Specify whether the yarn is lace, fingering, DK, worsted, aran or bulky
• Material types - Merino wool, alpaca, cotton, silk or blends
• Needle sizes - Specify recommended needle sizes directly on the product

Correct color reproduction is critical. Your product images are crucial for sales because customers choose yarn by color. You can organize your assortment with categories and filters so customers can quickly navigate by brand, yarn weight, material or color.

Knitting kits and patterns - sell complete projects

Knitting kits are one of the yarn industry's biggest sales drivers. Customers get everything they need for a project in one package: yarn in the right quantities and colors, plus a well-crafted pattern. This increases your average order value.

With Shoporama, you can put together knitting kits as standalone products with the option to choose between different color combinations. Each kit has its own product page with pictures of the finished project, material list and difficulty level.

Digital patterns as a download

Many yarn stores sell PDF patterns. Shoporama supports digital products so your customers automatically have access to download their pattern after purchase. No manual shipping, no delays.

This opens up opportunities to sell to customers across the country - and the world - with no shipping costs. A digital recipe costs you nothing to deliver and the margin is high.

Physical store and webshop with POS checkout system

Many yarn shops have a physical store - often with a cozy knitting café. When you run both a physical store and an online shop, it's crucial that the two channels work together.

Shoporama includes a POS checkout system. Inventory is automatically updated across both channels. If you sell the last key of a popular color over the counter, it immediately disappears from the webshop - and vice versa.

The POS system is included in the price - no extra costs.

Example: A customer sits in your knitting café and falls in love with the yarn her companion is knitting with. You find the yarn in the POS system, she buys 5 skeins with MobilePay - and the webshop updates the stock immediately. Later that day, an online customer tries to order the same yarn and sees the correct stock status.

Newsletters - stay in touch with your knitting community

Yarn retailers are among the industries that use newsletters most effectively. Your customers want to hear about new yarn qualities, fresh color collections, leftover stock at great prices and upcoming workshops.

The newsletter feature costs 1 kr. per 100 emails. Use newsletters to:

• Launch new colors and qualities - Give regular customers priority access to new products
• Sell leftover lots - Leftover yarn sells quickly via the mailing list
• Promote knitting kits - Show off the finished project with great pictures
• Announce workshops and events - Perfect for knitting café and courses
• Share inspiration - Seasonal knitting trends keep customers engaged

Example: You get a new collection of Isager yarn in store. You send a newsletter with pictures of the new colors and a link to the webshop. Within 48 hours, 25 customers have ordered - many of them from across the country. The remaining stock of the discontinued color you mentioned in a P.S. is also sold out.

Loyalty program for regular customers

Knitters are loyal customers. When they find a yarn store they like, they return again and again. Shoporama includes a loyalty program with points for every purchase that can be used for discounts. It works both on the webshop and in the physical store via POS.

Example: Anna is a regular customer and buys yarn for 500-800 kr. per month - alternately in-store and online. With the loyalty program, she earns points in both places. Every six months, she has enough points for a free skein of the delicious alpaca yarn she wouldn't otherwise have indulged in. The result: Anna never shops with a competitor.

What does a webshop for a yarn shop cost?

Options: Newsletter (1 kr/100 mails), server-side tracking (89 kr/mo), extra users (49 kr/mo). All prices ex. VAT. See price overview.

Payment solutions: MobilePay, Stripe, QuickPay, ePay, PayPal, Klarna and ViaBill. Partial payment with Klarna or ViaBill can be an advantage for more expensive quality yarn and large knitting kits.

Shipping: PostNord, GLS, DAO, Bring and Shipmondo. Yarn is light and soft - shipping costs are typically low.

Accounting: e-conomic, Dinero and Billy.

Get started with your online yarn shop

You can set up your yarn shop with a 30-day free trial without credit card. The AI Assistant helps with product descriptions and the Page Designer makes it easy to build beautiful pages visually. Cookie consent with Consent Mode v2 is included from the start.

The yarn business is driven by passion and community. Your webshop should reflect that. With Shoporama, you can focus on the yarn, the customers and the community - while we take care of the tech.

Start your free trial here. See also feature overview and cheap online shop solutions.