Redirects when moving shop

When you move your online store from another platform to Shoporama, your products and categories will likely get new URLs. It's important to set up redirects so that visitors and search engines find the right pages.

Why are redirects important?

There are two main reasons to set up redirects:

1. Ease of use - visitors from old links won't get a 404 error page
2. SEO - you retain the link juice (SEO value) from inbound links to your old shop

Prioritize your redirects

In an ideal world, you would create a redirect for all your old URLs. But if time is short, we recommend focusing on:

• The front page - especially if it has an unusual URL (e.g. /shop/frontpage.html)
• Your 10-20 most important categories
• Your 10-20 most important products
• All pages with known inbound links (check Google Search Console)

Create redirects in Shoporama

Read our detailed guide on how to create redirects in Shoporama, including using regular expressions to handle many URLs at once.

After the move

In the first few weeks after the move, keep an eye out for

• 404 errors in Shoporama - in your dashboard there is a link to "See your 404 errors here"
• Google Search Console - check for crawl errors and pages that cannot be found

Continuously create redirects for the URLs you've missed. It's normal to discover new ones in the first few weeks.

Need help with the move? Contact us at support@shoporama.dk.