Redirects when moving shop

When you migrate your online store from another platform to Shoporama, your products and categories will likely have new URLs. It’s important to set up redirects so that visitors and search engines can find the correct pages.

Why are redirects important?

There are two main reasons to set up redirects:

1. User experience — visitors coming from old links won’t see a 404 error page
2. SEO — you preserve the “link juice” (SEO value) from inbound links to your old store

Prioritize your redirects

In an ideal world, you’d create a redirect for all your old URLs. But if time is limited, we recommend focusing on:

• The homepage — especially if it has an unusual URL (e.g., /shop/frontpage.html)
• Your 10–20 most important categories
• Your 10–20 most important products
• All pages with known inbound links (check Google Search Console)

Set up redirects in Shoporama

Read our detailed guide on how to create redirects in Shoporama, including how to use regular expressions to handle multiple URLs at once.

After the migration

During the first few weeks after the migration, you should keep an eye out for:

• 404 errors in Shoporama — in your dashboard, there’s a link to “View your 404 errors here”
• Google Search Console — check for crawl errors and pages that can’t be found

Create redirects on an ongoing basis for any URLs you may have overlooked. It’s completely normal to discover new ones in the first few weeks.

Need help with the migration? Contact us at support@shoporama.dk.