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Sticky bar

A sticky bar is a fixed bar - typically at the top or bottom of your online store - that remains visible when visitors scroll. It is used to communicate important messages such as free shipping, promotions or important announcements.

What is a sticky bar?

A sticky bar (also called an announcement bar or notification bar) is a narrow, horizontal banner that "sticks" to the top or bottom of the browser screen and remains visible no matter how far the user scrolls. It's a discreet but effective way to communicate important messages across your entire online store.

Unlike popups that interrupt the user's flow, sticky bars are passive and non-disruptive. They are visible without requiring action and the user can typically close them with a tick.

Typical uses

  • Free shipping threshold: "Free shipping on purchases over 499 kr." - one of the most effective messages to increase order value.
  • Active promotions: "Black Friday: 20% off everything with code BF2025" - visible to all visitors without interrupting.
  • Newsletter sign-up: "Sign up and get 10% off" with an input field directly in the bar.
  • Important messages: "We are closed on December 24-26" or "Extended delivery time due to high demand".
  • Countdown: Countdown timer to campaign end, creating urgency.
  • USPs: "Free shipping ✓ 30-day returns ✓ Danish customer service" - trust-building messages.

The effect of sticky bars

  • Increased average order value: A "free shipping for $X" bar motivates customers to add more products.
  • Higher coupon redemption: A visible discount code in a sticky bar is used more often than a code stored in an email.
  • Better communication: Important messages reach all visitors without cluttering the layout.
  • Low annoyance factor: Unlike popups, users rarely report that sticky bars are annoying.

Best practices

  • Keep it short: A sticky bar should be readable in one glance. Maximum 10-15 words. If the message requires more space, use a popup or dedicated page instead.
  • Use contrasting color: The bar should stand out visually from the rest of the page, but still fit your brand.
  • Make it closeable: Let users close the bar with a tick. Save the choice in a cookie so it doesn't pop up again.
  • One message: Only show one message at a time. Multiple messages in rotation can be confusing.
  • Mobile optimization: Make sure the bar doesn't take up too much of the mobile screen. Google can penalize sites with aggressive interstitials on mobile.
  • Test placement: Top typically works best for important messages. Bottom may work better for CTA-focused messages.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary