White label
What is white label?
White label is a business model in which a product or service is produced by one company but sold under another company’s brand name. The end customer sees only the retailer’s brand—not the original manufacturer.
White label in e-commerce
The white-label concept is used in e-commerce in several ways:
- White-label products —you sell other companies’ products under your own brand
- White-label platform —your online store platform appears without the platform’s own logo and brand
Many online store owners use white-label products to build a unique product lineup with their own branding, without having to manufacture the products themselves.
How to Use Shoporama
Guides that demonstrate the concept in practice
We know online marketing in Shoporama
We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.