Setting up the front page

The homepage is a category

In Shoporama, the homepage is not a separate page. It is a regular product category with a special flag. This means that everything you can do with a category (add products, images, descriptions, and subcategories), you can also do with the homepage.

When a category is marked as the homepage, it appears at your online store’s root URL (e.g., dinshop.dk/) instead of under its category name.

Select the homepage category

You select which category should be the homepage under the online store settings:

1. Go to “Webshop” in the left-hand menu
2. Find the “Front Page Category” field
3. Select the category you want as the homepage from the dropdown menu
4. Click Save

When you create a new online store, a category called "Front Page" is automatically created and set as the front page. You can rename it or select a different category.

In the category list, you can see which category is the homepage. It is marked with a blue " Homepage" badge.

Add products to the front page

Since the homepage is a category, you add products to it the same way you would to any other category:

1. Go to Products and open the product you want to display on the homepage
2. Under “Categories,” select the “Front Page” category
3. Save the product

The products will then appear on the front page in the order determined by your theme (typically by weight or sorting).

Page Builder: Build the homepage visually

If your theme supports Page Builder (also called Page Layout), you can build the homepage visually using sections instead of simply displaying a product list. Page Designer lets you compose the front page using various blocks such as hero banners, product carousels, category lists, text, and much more.

How to use the Page Designer on the homepage:

1. Go to Categories and find your homepage category
2. Click Page Setup (the link appears only if your theme supports the Page Builder)
3. Add sections by selecting from the list of available block types
4. Configure each section with images, text, products, etc.
5. Drag the sections into the order you want
6. Save your changes

If you haven’t set up Page Builder for the homepage, the theme will automatically display a default layout (typically a product list from the homepage category).

If you sell in multiple countries using Countries, each country can have its own homepage with its own images and text. Create a copy of the homepage setup in Page Designer, select the country under " Countries" in the copy’s settings, and publish the copy online when it’s ready. Learn how in Page Designer.

Background Video in the Hero Banner

You can give the hero banner on the homepage a dynamic background video instead of a still image. This creates a professional first impression. This feature is available in themes that have a video field in the hero section, such as Montana. Delaware also has a dedicated “Hero with Video and Categories” section.

Here’s how to add a background video:

1. Open the homepage’s Page Setup and edit the hero section
2. In the Background Video field, click “Upload Video” to upload an MP4 or WebM file, or “Select Video ” to reuse a video you’ve already uploaded
3. Select an image in the same section. This will be used as the poster image—the still image that appears while the video is loading
4. Click Save

The video plays automatically, silently, and on a loop on all devices, including mobile. Tip: Use a short loop of 5–15 seconds, preferably under 5 MB, in MP4 format. The video is saved in full quality without compression, so feel free to compress it before uploading.

Themes with Page Builder Support

Not all themes support Page Designer. Here is an overview of the themes that have Page Designer for the homepage:

Delaware / DelawareDK

The most advanced theme with the most section types. Supports, among other things:

• Hero, large banner with image, headline, and call-to-action button
• Hero with video and categories, video banner with category navigation
• Product list, display selected products in a grid
• Product carousel, horizontal scrolling of products
• Product feature—highlight a single product with a large image
• Category list, display subcategories with images
• Category slider, horizontal scrolling through categories
• Banner: Image banner with a link
• Image grid, collage of multiple images
• Text, free-form text section
• Text in two columns, text divided into two columns
• Text and image, text and image side by side
• Blog list, display latest blog posts
• Trustpilot, display Trustpilot reviews
• Values/USPs, highlight the store’s benefits with icons

California

Bootstrap-based theme with many specialized sections:

• Slideshow, image carousel with text
• Category slider, horizontal scrolling through categories
• Products, product grid, slider, and featured products
• Campaign images, promotional banners with countdown
• Testimonials, customer reviews
• FAQ, frequently asked questions
• Brands, brand logo carousel
• Gift cards, feature gift cards
• Blog posts, display latest blog posts
• Contact form, contact information and form

Alaska2

Minimalist theme with basic Page Builder support. It has fewer section types and is well-suited for simple online stores that don’t need advanced layouts.

Themes without Page Builder

Older themes (such as the original Alaska and Massachusetts) do not support Page Builder. On these themes, the homepage automatically displays products from the homepage category in the theme’s default layout. You can still customize the homepage by:

• Adding and sorting products in the homepage category
• Editing the category’s name, description, and image
• Using Custom CSS to customize the appearance

Tips for the homepage

• Keep it simple; avoid too many sections. Focus on the most important products and categories
• Use the hero banner—a striking hero image with a clear call-to-action makes a great first impression
• Show popular products; use a product list or carousel to highlight bestsellers
• Add category navigation; a category list helps customers find their way around
• Trustpilot/USPs: Showcase trust and benefits early on to increase the conversion rate
• Test on mobile—make sure the homepage looks good on all devices

Frequently Asked Questions

Can I have multiple homepages?
No, there can only be one homepage category per online store. However, you can change the homepage category at any time in the online store settings. If you sell in multiple countries, each country can have its own homepage layout in the Page Designer, even if they use the same homepage category.

Can the homepage be a subcategory?
Technically, there is no requirement that the homepage category be a root category. In practice, however, you should choose a root category, since the homepage is the first thing customers see, and this provides the cleanest setup. If you choose a subcategory, it will still function as the homepage, but any breadcrumb trails and menu structures in the theme may behave unexpectedly.

What happens if I change the front page category?
The new category takes over as the front page immediately. The old category becomes a regular category with its own URL.

Does my theme support Page Builder?
Go to a category and see if the “Page Setup” link appears. If it does, your theme supports Page Builder.

Need help? Contact us at support@shoporama.dk.