Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Conversions API (CAPI)

The Conversions API (CAPI) sends events such as purchases and "add to cart" actions directly from the server to the ad platforms. It complements the pixel and captures conversions even when the browser blocks tracking.

What is the Conversions API?

The Conversions API (CAPI) is Meta’s term for server-to-server tracking: Instead of a pixel in the customer’s browser sending events to the platform, the online store’s server sends them directly. The content is the same—for example, a purchase with order value and products—but the data is transmitted without going through the browser. Other major platforms have similar solutions, such as the TikTok Events API, as well as the Pinterest and Snapchat Conversions APIs.

Why does CAPI complement the pixel?

Ad blockers, Safari’s Intelligent Tracking Prevention (ITP), and a lack of cookie consent mean that a traditional pixel misses some of your conversions. Server-side events aren’t affected by browser restrictions, so the platform gets a more complete picture. If the pixel and CAPI are running simultaneously, the platform automatically deduplicates events using a shared event ID, ensuring the same purchase isn’t counted twice. Learn more about this principle under server-side tracking.

Conversions API in Shoporama

Shoporama’s tracking module supports server-side events for Meta, Pinterest, Snapchat, and TikTok. Simply enter the Pixel ID and an Access Token from each platform under Webshop → Tracking, and Shoporama will send the events from both the browser and the server and handle deduplication. The purchase event is sent from the server once the order is paid for, so it is recorded even if the customer never sees the receipt page.

See the step-by-step setup in the article on the Facebook Conversions API.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary