Emergency situation

In case of emergencies or breakdowns, you can send an SMS to our emergency hotline

On-call phone (SMS only)

+45 29 70 15 95

Send an SMS with the following information:

  • Your name and webshop
  • Description of the problem
  • Your callback phone number

Notes: This service is only for critical situations where your webshop is down or has serious problems. For regular support, please use our normal support channels.

Contribution margin

The contribution margin (CM) is the difference between a product's selling price and the variable costs - typically the purchase price (cost price). It shows how much each product sold contributes to covering the company's fixed costs and making a profit.

Calculation

Contribution margin = Sales price (ex. VAT) - Cost price

Example: A product is sold for 200 DKK ex. VAT and costs 80 kr. to purchase. The contribution margin is 120 DKK.

Coverage ratio

The contribution margin shows the contribution margin as a percentage of the sales price. In the example above: 120/200 = 60%. The higher the contribution margin, the more you earn per sale.

In Shoporama

To calculate contribution margins, you need to fill in the cost price of your products under product editing. Once the cost price is filled in, you can use the ABC analysis to classify products based on contribution margin - and find the products that actually make money, not just make the most sales.

We know online marketing in Shoporama

We've been working with online marketing ourselves for decades. As the only shop system in the country, we have spoken multiple times at conferences such as Marketingcamp, SEOday, Shopcamp, Digital Marketing, E-commerce Manager, Ecommerce Day, Web Analytics Wednesday and many more.

See the full dictionary