Frequently asked questions
Answers to the most common questions about setting up and using the Delaware theme
Content
- How do I change my terms and conditions?
- How does the front page work?
- How do I set up the front page?
- How do I customize content with the Page Designer?
- How do I accept payments?
- How do I set up shipping?
- How does the top menu work?
- How do I customize the footer?
- How do I edit emails?
- How do subscriptions work?
- How do I change the text on the delivery note?
- How are mortgages and security deposits displayed?
- How is the unit price displayed (DKK/each, DKK/L, DKK/kg)?
- What is the difference between Delaware and DelawareDK?
How do I change my terms and conditions?
You can edit your terms of service under Design > Theme Settings in the "Service Terms " group (in the English "Delaware" version, the group is called "Terms of Service").
Note: Delaware does not use the "Terms of Service " field under Design > Logo & Terms. If you’ve entered your terms there—for example, because you’re switching from a different theme—you’ll need to copy them into the Terms of Service group. Otherwise, the terms will be blank when the customer opens them at checkout.
Delaware has divided the terms into several separate fields, each with its own WYSIWYG editor:
- General - General Terms and Conditions of Sale
- Return Policy - Right to Return and Complaints
- Shipping Policy - Shipping Terms
- Payment - Payment Terms
- E-Privacy Policy - Privacy Policy
- GDPR - Privacy policy
The terms and conditions are automatically displayed in several places in the webshop:
- In the checkout as links that the customer can open when they need to accept the terms and conditions
- On product pages, such as drop-down tabs (Shipping, Returns, and Payment), when the tabs are enabled in the Product group
- On a static page where you select the " Terms & Conditions " template (Terms & Conditions in Delaware)
- In the order confirmation (the general terms and conditions and the GDPR text), if you enter the tag
[order_terms]in the " Invoice Email: Content " field in the " Emails" group
Tip: You can also use shortcodes like [terms_trade], [terms_return], etc. in WYSIWYG fields to dynamically insert the terms elsewhere.
How does the front page work?
In Shoporama, the front page is a category that is marked as a front page. This means that your front page is technically a product category that appears as a homepage instead of a regular category page.
How to choose your cover category
You set the homepage category under Web Store > General, in the "Homepage Category" field. Here, you select the category that will serve as your homepage.
What does this mean in practice?
- The front page category appears on the root URL (e.g.
dinwebshop.dk/) instead of its normal category URL - Products added to this category are technically front page products
- In the category list in the administration, the front page is marked with a blue "Home" badge
- When you create a new online store, a front page category called "Front page" is automatically created
Customize front page content
The content on the homepage is managed through the Page Designer (see the next section). Here, you can add hero sections, product lists, categories, banners, and much more. If the front page has no sections in the Page Designer, Delaware will instead display up to six of your categories and the products in the front-page category.
Tip: You can change the front page category at any time, for example, to seasonal front pages. However, the front page layout in the Page Designer belongs to the category that was the front page when you created it. If you change the front page category, you’ll need to create a new layout or edit the layout’s settings to specify which pages it applies to.
How do I set up the front page?
The front page in Delaware is set up using the Page Designer, which you can find under Design > Page Designer.
Click " Create Layout " on the Home page. You can then add sections by clicking " Add Section " or by dragging a module from the panel on the right. Delaware supports, among other things:
- Hero - Large banner image with title, text, and call-to-action button
- Hero video with category/landing page - Hero with background video and links to up to three categories or landing pages
- Product Slider / Product List - Display your products in a carousel or grid
- Category Slider / Category List - Highlight Your Categories
- Banners - Two-column banners with images and text
- Text / Text - Two Columns - Free-text Sections
- Trustpilot - View reviews from Trustpilot
- Value Proposition - Highlight Your USPs (e.g., free shipping, fast delivery)
- Blog List - View Latest Blog Posts
The names are the ones you see in DelawareDK. In the English version of Delaware, the sections are in English, such as " Product Slider " and " Value Propositions." Do not use the "Category Feature " section: Delaware does not have a template for it, so it will display an error message on the page.
The sections can be dragged up and down to change their order, and each section has its own settings for content, images, and layout.
Tip: A good homepage typically starts with a "Hero" section, followed by popular products, categories, and finally Trustpilot reviews or special offers.
How do I customize content with the Page Designer?
The Page Designer is Shoporama's tool for building pages visually, and Delaware fully supports it. You'll find it under Design > Page Designer.
With the Page Designer, you can customize content on many different types of pages:
- Home Page - Build your home page with heroes, products, and categories
- Category Pages - Add Additional Content Below the Product List
- Product Pages - Add Additional Sections at the Bottom of the Product Page
- Landing Pages - Build campaign pages with fully customizable content
- Static pages - About us, contact, and similar pages
- Blog posts - Add sections to blog posts
- System Pages - Search, Shopping Cart, Order Confirmation Page, 404 Page, and Customer Pages
To get started: Click "Create New Page Layout " in the Page Designer, select the page type, and start adding sections. Each section has fields for text, images, links, and other customizable options.
You can create multiple layouts for the same page type and tailor them to specific categories, products, or landing pages.
How do I accept payments?
Payment gateways are configured under Integrations > Payment Gateways.
Click " Add New Payment Gateway " and select your payment provider. Shoporama supports, among others:
- Stripe - International payment solution with Apple Pay and Google Pay (recommended)
- Quickpay - Danish payment gateway supporting Dankort, MobilePay, and international cards
- OnPay - Danish payment gateway with MobilePay and Dankort
- PensoPay - Danish payment solution accepting Dankort, MobilePay, Apple Pay, Klarna, and international cards
- Flatpay - A Danish payment solution that supports cards, MobilePay, Apple Pay, and Google Pay
- ePay - Scandinavian payment solution
- Nets Easy - Nets' modern payment solution
- Mollie - European payment provider offering iDEAL, Bancontact, and SOFORT
- PayPal - International payment
- Payson - Swedish payment solution with Swish
- Przelewy24 - Polish payment gateway
For each gateway, you need to fill in the necessary API keys and settings that you get from your payment provider. You can have multiple gateways active at the same time and customers will be able to choose between them at checkout.
Tip: You can set the order of the payment methods in the " Order " column of the list. You can also restrict payment gateways to specific countries.
How do I set up shipping?
Shipping is configured under " Delivery " in the menu, where you'll find several subpages:
- Shipping Methods - Create and edit your shipping methods (e.g., "Standard Shipping," "In-Store Pickup," "Express Shipping")
- Shipping rates - Set prices per country for each shipping method
- Weight-Based Pricing - Set prices based on weight ranges
- Setup - Configure integrations with PostNord, GLS, DAO, and Burd, among others, as well as return labels via DHL and DPD
For each shipping method you can set:
- Name and shipping company
- Package pickup location, where the customer must select a pickup location
- Tracking URL to tracking link
- Maximum weight in grams
- Free shipping over a certain amount
- Email and Text Message Notifications
The Delaware theme automatically displays the shipping methods at checkout. In the theme settings, you can also enable a message about free shipping (in the " Shipping" group) and a countdown to the next shipment (in the " Shipping Alert (Beta)" group).
Tip: You can set the delivery times displayed on product pages under Design > Theme Settings in the General group, in the fields Delivery Time: In-Stock Items, Delivery Time: Remote Warehouse Items, and Delivery Time: Out-of-Stock Items. These are used when the product itself does not have a delivery time. The Shipping group has three fields with similar names, but the theme displays the fields in the General section.
How do I edit emails?
Delaware includes about 30 email templates for communicating with your customers. The most commonly used ones have their own text fields under Design > Theme Settings in the Emails group (Emails in the English version of Delaware).
Here, you can customize the subject line and body text for each of these emails using dynamic tags:
Order emails
- Invoice Email - Order Confirmation/Invoice Sent Upon Purchase
- Payment Email - Payment Link for the Customer
- Order Shipped - Notification that the order has been shipped, including a Track & Trace version and a standard version
- Order Shipped: Ready for Pickup - Notification that the order is ready for pickup
- Order Picked Up - Confirmation that the order has been picked up
- Credit Memo Email - Credit Memo for Refunds
- Dropshipping Invoice Email - Invoice for Dropshipping Orders
Customer emails
- Post-Purchase Email - Follow-Up After Purchase
- Review Email - Request for a Product Review
- Shopping Cart Email - Reminder About Abandoned Shopping Cart
- Welcome Email - Welcome message with login details when a customer account is created
- Reset Password - Password Reset
Stock emails
- Back in Stock Email - Get notified when a product is back in stock
- Out of Stock Email - Confirmation to the customer that they will be notified when an out-of-stock item is back in stock
In the fields, you can use dynamic tags such as [customer_name], [order_url], [company_phone], [products_list], and others. These are automatically replaced with the correct values when the email is sent.
Note: If you fill in a content field, your text will replace the entire default text of the email. Therefore, be sure to include tags such as [order_details] and [products_list] in the invoice email; otherwise, the order information and product lines will be missing. Your terms and conditions will only be included in the order confirmation if you also include [order_terms]. The available tags are listed below each field.
Other emails
Emails regarding subscriptions, return labels, returns, cancellations, and canceled orders do not have any fields in the theme settings. You can edit their text under Design > Texts, where you search for the text you want to change. A text will appear in the list once the email has been sent at least once.
Tip: The emails automatically retrieve your logo (the "Logo URL " field in the " Theme and Colors" group) and your company information (the " Company" group) from the theme settings. If you’ve only uploaded the logo under Design > Logo & Terms, it will appear in the online store but not in the emails. Therefore, be sure to also enter the logo’s URL in the Logo URL field. The layout of the emails (the HTML structure) is pre-designed, so you only need to focus on the text.
How do subscriptions work?
Delaware has full support for recurring orders, allowing your customers to take out ongoing subscriptions to your products.
Setting up subscription products
To enable subscriptions for a product, open the product under Products > All Products and fill in the following fields in the Subscription Settings card:
- Price including tax for a subscription (Price excluding tax for a subscription, if your prices are listed without tax) - Price per delivery
- Possible range - Whether the subscription is calculated in days, weeks, or months
- Possible contract term - How many billing cycles the customer is locked in for (optional)
Customer subscription overview
Once the customer is logged in, they can access their subscriptions through the "Subscriptions" section in their customer profile. Here, they can:
- See an overview of all active and canceled subscriptions
- Click on each subscription to see details
- Change next delivery date and delivery interval
- Update payment card
- Cancel or reopen subscriptions
Email notifications
Delaware includes 6 email templates for subscriptions that are automatically sent upon relevant events: creation, cancellation, reactivation, delivery reminder, scheduled cancellation, and card update (the card update email is sent only if you use ePay). You can edit the text under Design > Texts.
Tip: Subscriptions require a payment gateway that supports recurring payments. In Shoporama, these are Quickpay, ePay, PensoPay, and Flatpay. Stripe cannot be used for subscriptions. Contact your payment provider to ensure that recurring payments are enabled on your account. Read more in the support article " Subscriptions."
How do I change the text on the delivery note?
The packing slip (printable template) in Delaware includes a number of standard phrases, such as information about the return policy, contact details, and a thank-you message for the order. These phrases can be customized for your store.
How to change the texts
- Go to Design > Texts in the admin panel
- Select the "printed_invoice" section, or search for the text
- Find the text you want to change and write your own version
- Click " Save Translations"
The texts will appear on the list once you have printed at least one packing slip.
Examples of texts you can change
- Return Policy Text: The default text mentions a 14-day return policy. If you do not offer a return policy (e.g., food, beer, personal care products), you can edit or remove this text
- Contact text: Text instructing customers to contact the store via email if they have any questions
- Thank-you message: "Thank you for your order at" followed by the store's name
- Column Headings: Item No., Quantity, Description, Unit Price, Total
Tip: You can print the packing slip by clicking the "Packing Slip" button on the order in the admin panel, or by selecting "Print Packing Slip" in the order list. If you see unwanted text at the top and bottom of the printout (e.g., URL and date), this is due to your browser's print settings, not Shoporama. In most browsers, you can disable "Headers and footers" in the print dialog.
How are mortgages and security deposits displayed?
If you sell beverages with a returnable deposit or charge a deposit on, for example, kegs or CO2 cylinders, Delaware handles this automatically. You set up the deposit types under Webshop > Deposits & Security Deposits in the admin panel and select them for the products in the “Legal, VAT, Customs, and Environment” tab, specifying the number of deposit units per sales unit (e.g., 24 for a case of 24 cans). If the product has variants, the number can be overridden per variant under Inventory.
It automatically displays the theme
- Product Page - A "+ deposit" note next to the price so the customer knows the deposit amount before purchasing
- Cart and Checkout - Deposit shown as separate lines in the totals, distinct from the item prices
- Receipt page, order confirmation, and invoice —Deposits listed as separate lines with quantities and amounts
- Return Center - Deposits are refunded on a pro-rata basis when the customer returns items
A deposit is added at checkout and is never included in the item's listed price. This is required by law, and it also means that discount codes and promotions do not affect the deposit amount.
Tip: Read more in the support article “Rent and Security Deposit,” which walks you through the entire setup process step by step.
How is the unit price displayed (DKK/each, DKK/L, DKK/kg)?
If, for example, you sell beverages, food, or other items in packages, you can display a unit price next to the item’s price, as Nemlig.com does: “98.75 DKK” for a case and “4.11 DKK/each” in smaller gray text below. This is entered for each product in the admin panel under the “General” tab in the “Possible contents of the package” field: a quantity (e.g., 24 for a case of 24 cans, or 0.5 for a 500 g bag) and a unit selected from the dropdown menu (pcs, kg, L, m, m²).
It automatically displays the theme
- Product Card - The unit price appears below the price on cards in categories, on the front page, and in recommendations
- Product Page - The unit price is listed below the total price
The unit price is always calculated based on the price the customer actually sees (including special offers, VAT display, and customer group), so it always matches the main price. This field is optional. If you do not fill it in, no unit price will be displayed. For items with variant prices (multiple prices for the same product), the unit price is not displayed, as it would otherwise be ambiguous.
Tip: For food and beverages sold in retail stores, unit pricing is required under the Price Labeling Regulation. Select the correct unit for the item: price per liter for beverages and price per kilogram for items sold by weight. Read more in the support article "Unit Price."
What is the difference between Delaware and DelawareDK?
Delaware comes in two versions:
- Delaware - The English version of the theme. The default texts, buttons, and email templates are in English, as are most of the names in the theme settings and the sections in the Page Builder. However, the packing slip is in Danish in both versions, so in Delaware, you can translate it under Design > Texts.
- DelawareDK - The Danish version of the theme. The default text is in Danish, as are the groups in the theme settings and the sections in the Page Builder.
Apart from the language, the two themes are identical. They have the same features, the same design, the same components, and the same Page Builder sections.
When should I use which one?
- DelawareDK - If your webshop primarily caters to Danish customers
- Delaware - If your online store is international or English-language, or if you want to translate the text into another language under Design > Text
Tip: No matter which version you choose, you can customize the theme's text under Design > Text. If you have one online store per language, you can enable a language selector in the Multilanguage group (Multilanguage in Delaware) in the theme settings. It links your online stores together.
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