What exactly is an online store solution?
A web shop solution is not just a program, but a complete package of everything needed to drive online sales: hosting, an ordering system, payment gateways, shipping modules, design, support and usually also marketing and accounting integrations. When searching for a webshop solution, you're typically looking for something all-inclusive, where you don't have to put it all together and maintain it yourself.
There's a good reason for that. Every time you add another third-party tool to your online store, you increase both complexity and the risk of something breaking when something else is updated. A complete solution brings everything you need into one system with one login, one invoice and one support to call.
What should a complete webshop solution include?
Most Danish webshop owners need the same foundation. Here are the elements that a complete solution should cover as a minimum:
- Hosting and security - servers, HTTPS, backups and updates without you having to touch anything
- Payments - Danish and international gateways such as MobilePay, Dankort, Klarna, Apple Pay, Anyday, Viabill etc.
- Shipping and delivery - integrations to GLS, PostNord, DAO, Shipmondo, dao365 and shipping labels directly from admin
- Accounting - automatic transfer to e-conomic, Dinero or Billy
- Design and product management - themes, page designs and an admin panel that can handle both few and many items
- Marketing - SEO tools, newsletters, promotions, discount codes and loyalty programs
- GDPR and legal requirements - cookie consent, personal data management and standard terms and conditions
- Support - preferably Danish-speaking, and preferably with fast response times
If one or more of these points are missing, you usually end up buying extra modules or hiring a developer. This often pushes the actual price far above what is stated in the price list.
Hosted, self-hosted or agency-built?
There are three main ways to get a webshop solution. It's worth knowing them before you choose.
Hosted all-in-one (Shoporama, DanDomain, SmartWeb, Shopify)
You pay a monthly fee and the provider takes care of hosting, updates, security and support. It's the fastest route from idea to opening and you don't need a technical background. However, you are dependent on the platform to do what you need it to do. Choose a hosted solution if you want to spend time selling and not maintaining servers.
Self-hosted (WooCommerce, Magento)
You install the software yourself on your own hosting and can customize pretty much everything. This provides maximum flexibility, but you're also responsible for updates, security, backup and speed optimization. This requires either technical knowledge or a dedicated developer.
Agency-built
An agency builds a custom solution on top of an existing platform, often Magento or a headless setup. This gives a unique look and feel, but typically costs from DKK 100,000 and upwards, and you are often tied to the agency for maintenance.
For the vast majority of Danish webshops, a hosted all-in-one solution offers the best balance between price, time and flexibility.
What Shoporama delivers as a complete solution
Shoporama is built as a complete solution from day 1. You get access to the entire toolbox, whether you have 5 or 5,000 items:
- Fast Danish hosting with HTTPS, daily backup and automatic updates
- Danish and international payment gateways such as MobilePay, Dankort, Klarna, Apple Pay, Anyday and Viabill via Stripe, QuickPay, Mollie and others
- Shipping integrations with GLS, PostNord, DAO, dao365 and Shipmondo with printing of parcel labels directly in admin
- Accounting via e-conomic, Dinero or Billy
- Page designer and themes so you can customize the store without code
- AI assistant that can write product texts, suggest categories and help with daily tasks
- POS so you can sell in-store and online from the same warehouse
- Loyalty program, gift cards and discount codes
- Built-in cookie consent, GDPR tools and standard terms and conditions
- Newsletters and promotions directly in the admin
- Danish support on email, chat and phone
- An open REST API if you want to connect external systems
This means you rarely need to buy extra apps or plugins to get a well-functioning webshop. Everything from order management to returns and loyalty is part of the system.
How much does an online shop solution cost at Shoporama?
We have two plans because the needs are different:
- Shoporama Flex - 0 kr/month and you only pay 5% of revenue. Ideal if you are just starting out or if you run a seasonal or association store
- Shoporama Pro - fixed low monthly price, no transaction fees and unlimited users. Best if you have steady sales or multiple employees
Both plans include hosting, Danish support, all integrations and all features. You can switch between them at any time and there's no commitment. See current prices and variable options.
Who is the Shoporama solution for?
- Startups - Flex gives you a fully functional online store from day 1 with no overhead costs. More about Shoporama for startups
- Small and medium-sized stores - all-inclusive means you don't have to hire a developer every time you want to create a campaign or connect a new system
- B2B - customer-specific pricing, EAN invoicing and B2B fields are part of the platform. Read about B2B webshop
- Associations and seasonal stores - with Flex you only pay when sales are made
- Physical stores that want to go online - POS and shared inventory between online and physical store included
How to get started
You can create a free 30-day trial store without entering a payment card. Once the trial is over, you choose whether you want to continue on Flex or Pro. Create your online store now or give us a call to learn more about which plan is right for your business.
Also read our comparison of 8 online store platforms, what an online store costs, cheap online store or how to move to Shoporama.
Frequently asked questions
What is the difference between an eCommerce solution and an eCommerce platform?
The terms are often used interchangeably. A platform typically refers to the software itself, while a solution covers the entire package of platform, hosting, support and integrations. A hosted e-commerce solution like Shoporama is essentially a platform plus everything that goes with it.
Can I use my own domain on the solution?
Yes, you can. You can connect your own domain and we will automatically provide an HTTPS certificate. You can also order a new domain directly through us if you don't already have one.
How long does it take to get a webshop up and running?
If you have your product texts and images ready, you can have a functioning store in a few hours. Most spend one to two weeks tweaking the design, creating items and testing payment and shipping before officially opening.
What happens if I need something that's not in the solution?
We have an open REST API and webhooks so you can connect external systems. Our support can also guide you to see if there is an existing integration. Many requests actually turn out to be built in already.
What does accounting look like in an all-in-one solution?
Orders, invoices and credit notes are automatically transferred to e-conomic, Dinero or Billy if you connect the integration. This means your accountant can work with your numbers exactly as they always have, without manual input.
Can I scale up if the store grows?
Yes, you can. You can switch from Flex to Pro at any time, add more users, connect more shipping and payment methods and use the API to integrate ERP or PIM. There are no artificial caps on the number of products or orders.
What happens if I want to leave the solution again?
You can always export your products, customers and orders as CSV and you can extract invoices and reports. We believe that good solutions keep customers by choice, not by making it hard to move.
If you have any questions about which solution is right for your business, write to support@shoporama.dk or contact us here.