What emails does Shoporama send to my customers?
Overview of automatic emails Shoporama sends to your customers - order confirmation, abandoned baskets, track-and-trace, product reviews, and more.
Shoporama sends a range of automatic emails to your customers. You can change the wording of your theme and, in many cases, control if and when they are sent. Below is a complete overview.
Tip: You can customize all emails in your theme's templates/emails/folder. Read more in our article about which templates are used for which emails.
Order confirmation
The invoice.html file contains your customer's order confirmation. It is sent automatically when an order is paid and contains a link to the customer's invoice.
Email when an order is shipped
The order_sent.html file is sent to your customers when you change the order status to "sent". The email can contain a link to track-and-trace so the customer can follow their package.
You can deselect this email under the individual shipping method - for example, if the customer has chosen in-store pickup.
Mail after the order has been delivered
The after_purchase.html file sends a follow-up email to customers whose order has a "shipped" status. You can set how many hours after the status change the email should be sent.
This email is particularly suitable for encouraging customers to review their experience on Trustpilot or Facebook, for example.
Abandoned shopping cart
The basket_mail.html file is sent to users who have started checkout and filled in their email address but have not completed the purchase.
The email is effective for reactivating customers who abandoned checkout. It is sent regardless of whether you are running with an open or closed cart, as long as the file exists in your theme and you have configured when to send it. Read more about settings for transactional emails.
Payment reminder
The payment_mail.html file sends an email with a link to the payment window to users who made it to checkout but did not complete. The email is only sent for orders that have not yet been paid.
Read more about the difference between open and closed cart.
Product reviews
The product_review_mail.html file encourages your customers to review the products they have purchased. The email contains direct links to the review pages for the specific products.
This email differs from after_purchase.html by focusing specifically on product reviews rather than a general review of the shop's service.
Item back in stock
The in_stock_mail.html file is automatically sent to customers who have signed up for out of stock notifications. The email is sent as soon as you update the stock status and the item is back in stock.
Read more about in-stock emails.
Overview of email templates
| Template | Template description | Sent automatically |
|---|---|---|
invoice.html |
Order confirmation with invoice link | Upon payment |
order_sent.html |
Order shipped with track-and-trace | When status changes to "sent" |
after_purchase.html |
Follow-up after delivery | X hours after shipment |
basket_mail.html |
Abandoned shopping cart | X hours after checkout abandonment |
payment_mail.html |
Payment reminder | X hours after pending payment |
product_review_mail.html |
Product review invitation | X hours after shipment |
in_stock_mail.html |
Item back in stock | When stock status is updated |