The big guide to redirects

Redirects ensure that old URLs automatically redirect visitors to the right page. This is important to avoid dead links and maintain your ranking in search results.

When should you do redirects?

• You delete a product or take it offline - and the URL still has traffic from Google or links from other sites
• You change the URL (rewrite URL) of a product, category or page
• You move to Shoporama from another shop system with different URL structures
• You restructure your online shop (e.g. merge categories)

Automatic redirect on deletion and offline

When you delete products or take them offline, Shoporama automatically suggests creating redirects. You will be taken to a page where you can choose which category, landing page or product the old URLs should point to.

If the product has a main category, Shoporama will automatically suggest that as the destination - so you often just need to click "Save".

You can also use the "Set all to" feature to send all deleted products to the same destination with one click.

Manual creation of redirects

1. Go to Online Shop → Redirects in the admin menu
2. Click Create redirect
3. Enter the old URL (from-path) and the new URL (to-path)
4. Click Save

Use relative paths - e.g. /old-url → /new-url

Important rules

• Redirects are 301 (permanent) - this tells Google that the new URL has taken over
• Avoid chains - redirect A → B → C should be simplified to A → C
• Avoid loops - A → B → A is an infinite redirect
• Shoporama automatically creates redirects when you change a URL (rewrite URL) on a product, category or page

CSV import of redirects

If you have a lot of redirects (e.g. when moving from another system), you can import them via CSV under Webshop → Redirects → Import. The format is:

/old-url-1;/new-url-1 /old-url-2;/new-url-2

The file must use semicolons as separators and UTF-8 character set.

Check your redirects

Under Webshop → Redirects you can see all your active redirects. Use the search bar to find a specific redirect, or click "Referers" to see which external pages link to URLs that don't exist.

Do you need help? Contact us at support@shoporama.dk.