A shop system built for SEO

Good SEO is about more than writing good texts. It's about speed, structure, technical setup and the right everyday tools. Shoporama gives you solid built-in features so you can focus on content and products.

We want to be honest about what's in the platform itself and what depends on the theme you use. This is an important distinction when evaluating your shop's SEO.

Lightning fast speed

Speed is one of Google's most important ranking factors. Shoporama is built to be fast:

• Images are automatically served in WebP format and typically take up much less space than the original JPG or PNG files
• All shops run on HTTP/2 with advanced caching
• Static assets are aggressively cached and delivered with correct cache headers

Full control over titles and meta descriptions

On all products, categories, pages and blog posts you can set your own:

• Title that appears in Google search results and in the browser tab
• Meta description displayed as description text in search results
• Open Graph fields that determine how your content looks when shared on Facebook and LinkedIn

Dynamic tags in meta fields

Keep your titles and meta descriptions fresh without manual work. With dynamic tags, you can insert variables that update automatically:

• [YEAR] is replaced with the current year
• [MONTH] is replaced with the current month
• [SEASON] is replaced with the current season (spring, summer, fall, winter)
• [PRICE] is replaced with the current price of the product

For example, type "Best running shoes ([SEASON] [YEAR])" and let Shoporama update the season and year automatically.

Clean and SEO-friendly URLs

You decide what you want your URLs to be called. No cryptic paths or file extensions, just clean, readable URLs that both users and Google understand.

Automatic 301 redirects

Redirects are crucial for preserving link value when URLs change. Shoporama helps you in several ways:

• When you change a URL on a product, category or page, a 301 redirect is automatically created from the old to the new URL
• You can create 301 redirects yourself with both fixed URLs and regular expressions
• When you delete a product, Shoporama asks if you want to redirect to another page
• Lost links (external 404 errors) are logged so you can create a redirect and preserve link value

Dynamic categories and landing pages

One of Shoporama's most powerful SEO features is dynamic landing pages. You can combine products across categories into new, targeted pages:

1. For example, create a landing page called "Organic puppy food"
2. Set up rules that pull products from multiple categories at once
3. Give the page an SEO-friendly URL and write relevant text or use the built-in AI assistant
4. Link to the page from your navigation or related content

This way you can create multiple entry pages and hit longtail searches without duplicating products.

Noindex and canonical

You have control over which pages Google can index. Set noindex on pages that should not appear in search results and use canonical tags to avoid duplicate content.

XML sitemap and robots.txt

Shoporama automatically generates an XML sitemap(/sitemap.xml) and a separate image sitemap(/image-sitemap.xml) for Google. The sitemap is continuously updated so search engines can always find your pages, categories and products. You also have full control over robots.txt.

Structured data (Schema.org)

Schema.org markup is not an automatic core feature of the platform itself, but comes with several of our official themes such as Delaware, DelawareDK, Montana and California. These themes include JSON-LD for products, breadcrumbs, company info and reviews so you can achieve rich snippets with stars, prices and stock status in Google.

If you're using an older or custom theme, structured data must be added manually by your theme developer. If you are unsure if your theme is ready for rich snippets, we are happy to help with the assessment.

Multilingual webshops

If you sell in multiple countries, you can translate texts, categories and products into multiple languages directly in the admin. Please note that hreflang tags, which tell Google which language version to display, are not automatically inserted by the platform. They must be handled in the theme you use, and we are happy to help your theme developer set this up correctly.

AI assistant for SEO texts

Need help writing SEO-optimized texts? Shoporama's built-in AI assistant can generate product texts, meta descriptions and category descriptions directly in the admin.

Ready to get started?

Are you ready for a webshop with a solid SEO foundation? Send an email to support@shoporama.dk and we'll help you get started.