A shop system built for SEO

Good SEO is about more than just writing good texts. It's about speed, structure, technical setup and the right tools. Shoporama gives you all that - without you having to be a technical expert.

Lightning fast speed

Speed is one of Google's most important ranking factors. Shoporama is built to be extremely fast:

• Images are automatically served in WebP format, which takes up to 90% less space than JPG
• All shops run with HTTP/2 and advanced caching
• Typical load times of less than 600 milliseconds

Dynamic tags - always fresh titles

Keep your titles and meta descriptions up to date without manual work. With dynamic tags, you can insert variables that update automatically:

• [YEAR] - Replaced with the current year
• [MONTH] - Replaced with the current month
• [SEASON] - Replaced with the current season (spring, summer, fall, winter)
• [PRICE] - Replace with the current price of the product

For example, type "Best running shoes ([SEASON] [YEAR])" and Shoporama will automatically make sure it always shows the correct season and year.

Clean and SEO-friendly URLs

You decide what you want your URLs to be called. No cryptic paths like /collections/loebecycles or /shop/frontpage.html - just clean, readable URLs that both users and Google love.

Dynamic categories and landing pages

One of Shoporama's most powerful SEO features is dynamic categories via landing pages. You can combine existing categories into new, targeted pages:

1. Create a landing page called "Organic puppy food", for example
2. Set up rules that pull products from multiple categories simultaneously
3. Give the page an SEO-friendly URL and write relevant texts - or use the built-in AI assistant
4. Link to the page from your navigation or related content

This way you can create many more entry pages and capture longtail searches without duplicating products.

Noindex and canonical

You have full control over which pages Google should index. Set noindex on pages that shouldn't appear in search results and use canonical tags to avoid duplicate content.

Automatic redirect management

Redirects are important for maintaining link value. Shoporama helps you in several ways:

• Create 301 redirects with both fixed URLs and regular expressions
• When you delete a product, Shoporama asks if you want to redirect to another page
• If we detect lost links (404 errors from external sites), you'll be notified so you can create a redirect and keep the link juice

Structured data (Schema.org)

Shoporama automatically generates Schema.org markup for products, breadcrumbs, company info and reviews. It provides rich snippets in Google with stars, prices and stock status - without you having to do anything.

Sitemap and hreflang

Shoporama automatically generates XML sitemaps for Google. If you have a multilingual webshop, hreflang tags are handled automatically so Google knows which language version to show to which users.

AI assistant for SEO texts

Need help writing SEO-optimized texts? Shoporama's built-in AI assistant, powered by ChatGPT, can generate product texts, meta descriptions and category descriptions directly in the admin.

Ready to get started?

Are you ready for a webshop that ranks highly in search results? Send an email to support@shoporama.dk - we're happy to help you get started.