Discount code statistics - measure the impact of your discount codes

What do the discount code statistics show?

Under Statistics → Discount codes, you'll find an overall analysis of how your discount codes are performing. The page helps you answer questions like: What percentage of my orders use discount codes? What do the discounts cost me in lost revenue? And are my codes raising or lowering the average order value?

The four key figures at the top

At the top of the page, you will see four cards with the most important key figures for the selected period:

• Discounted orders - the number and percentage of orders where a discount code was used. If you keep an eye on this number over time, you can see if discount usage is increasing or decreasing.
• Total discount - the total amount your customers have saved via discount codes. This is your direct cost of offering discounts.
• Discount revenue - the total revenue from orders with a discount code. Compare to total revenue to see how much discount code orders contribute.
• AOV difference - the difference in Average Order Value (AOV) between orders with and without a discount code. A positive number means that discount code customers buy more on average.

Bar chart: With and without discount

The graph shows the revenue split between orders with and without a discount code, broken down per day or month. It gives you a visual picture of when discount codes are used the most - for example during promotions, Black Friday or seasonal sales.

Table per discount code

Further down you will find a detailed table with each discount code. For each code you will see:

• Number of times used - how many orders have used the code
• Total discount - the total discount amount for the code
• Revenue - what orders with the code have generated
• Status - whether the code is still active, expired or deactivated

The table can be sorted on all columns so you can quickly find your most used code or the code with the biggest discount.

CSV export

Click Export CSV to download all data for further analysis in Excel or Google Sheets. The export contains all columns from the table and is useful for accounting or to share with your accountant.

Tips for using the discount code statistics

• Compare AOV - if the order value is lower with a discount code, you might consider setting a minimum purchase as a condition. You can do this directly in the discount code setup.
• Keep an eye on discount share over time - an increasing discount share can mean that customers get used to waiting for discounts. This can erode your profit margin.
• Check for old codes circulating - look for codes that are used but you thought had expired. Some customers share codes on coupon portals. Consider setting an expiration date and usage limit.
• Measure campaign impact - create unique codes for each campaign so you can see exactly which campaign is performing best. Combine with conversion rate statistics for the full picture.

Discount codes are a powerful sales tool, but only if you keep an eye on the impact. Use the statistics to make sure your discounts are actually driving revenue - and not just eating into your profits.