The image library is a single central location where you can store all your online store’s images and reuse them anywhere. Instead of uploading the same image over and over again, you upload it once and retrieve it wherever you need it. This saves time, keeps your graphics organized, and creates a more professional and consistent look in your store. You’ll find the library in the admin panel under Content → Image Library.
Upload Once, Reuse Everywhere
The basic principle is simple: You only need to upload an image once. Once it’s in the archive, you can use it as many times as you like without having to locate the file on your computer again. This is especially useful during seasonal changes and campaigns, when the same banners, logos, and mood images need to be reused in multiple places in a short amount of time.
You upload images by either dragging and dropping files directly into the archive or by clicking to select them from your computer. You can upload many images at once—even several hundred—and the archive shows your progress as you go. The library supports JPG, PNG, GIF, and WebP, and each file can be up to 30 MB. Large images are automatically scaled down to a maximum of 2,000 pixels during upload, so you don’t clutter the library with unnecessarily large files.
Use images from the library on your products
Below the image field on a product, you’ll find the “Select from Image Archive” button. Click it, select the images you want to use, and add them with a single click. This way, you don’t have to search for the file on your computer every time you want to add the same image to a new product. The button is also available on categories, pages, blog posts, brands, campaigns, and most other places in the admin panel where you can add images.
The file is stored in only one place—the archive—but each product still has its own alt text and cropping. You can therefore customize the image for that specific product without changing it elsewhere. On the product page, the image is labeled “From the archive,” and in the archive, you can see how many places each image is associated with. If you clean up the archive, the products will retain their images. Learn how in the Image Archive guide.
Keep track of everything with folders
As your image collection grows, folders help you maintain an overview. You can create a folder using the “New Folder” button, and even empty folders are preserved, so you can safely build a structure in advance. Each folder shows how many photos it contains, and you can search by name or description to quickly find the right photo.
- Create, rename, or delete folders using the three-dot menu.
- Search by name or description, and view the number of photos per folder.
- If you delete a folder, the photos aren’t deleted. They’re simply moved to “All,” so nothing is lost.
Edit and Manage in Bulk
You can edit an image by clicking the pencil icon. Here, you can add a description (alt text), move the image to another folder, copy the image’s URL, or delete it. Alt text is the text that describes the image for search engines and for visitors who use screen readers. It’s good to include for both accessibility and SEO.
If you need to clean up a large number of images at once, click on the images themselves to select them, or use “Select All.” In the action bar at the bottom, you can then move or delete multiple images at once. This makes cleaning up after a completed campaign a quick and easy task. Images you’ve associated with products, categories, and other locations will remain there, even if you delete them from the archive. However, an image inserted into a text will also disappear from the text.
Insert images directly into the text
The archive is built into all text fields with a rich-text editor—that is, the toolbar you use when creating content. This applies to product descriptions, pages, blog posts, categories, campaigns, and landing pages. You’ll find an image button in the toolbar; select an image from the library or upload a new one, and insert it directly into the text.
When you insert an image, you can choose the size: Small (400px), Medium (800px), Large (1200px), or Very Large (1600px). Afterward, you can align the image to the left, center, or right using the alignment buttons in the toolbar. The image is inserted as a link to the archive, so you don’t have to upload it again, and the same image can be used as many times as you like.
Automatic Optimization of Inserted Images
When you insert an image into the text, it is delivered in exactly the size you selected as a compressed WebP file. WebP is a modern image format that offers small file sizes without any visible loss of quality. The result is saved and served again the next time the page is viewed, so your pages load quickly for customers, and you don’t have to manually resize and compress images before using them.
Your Own Private Archive
Each online store has its own private image archive. Other stores cannot see your images or folders, and you cannot see theirs. Your graphic assets, campaign images, and product photography are visible only to you and your team.
For Developers
If you’re a developer or work with automation, the archive’s features can also be controlled via the REST API and AI tools (MCP). This makes it possible to upload, organize, and retrieve images programmatically, as well as assign archive images to products. You’ll find the technical details in the Image Archive guide.
If you’re ready to get started or want all the details, read the Image Archive guide, where we walk you through uploading, folders, using images on products, inserting them into text, and bulk management step by step.