Stop guessing - start testing

Should the front banner have an image of the product or a lifestyle background? Should the "Add to cart" button be green or blue? Should you show the price with VAT or without? These are questions you don't have to guess the answer to. With split testing you find out with data.

Server-side testing

Shoporama split testing is done on the server-side. This means two things:

• Invisible to the customer - the customer only sees one version and has no idea that a test is running
• No impact on speed - because the test runs on the server, there is no flicker or delay as with client-side tools

Automatic winner selection

You can set Shoporama to automatically select a winner after a certain number of conversions - for example 500. Your shop will then continue with the best performing version. You just start the test and forget about it. Shoporama takes care of the rest.

What can you test?

You can split test your templates - the actual look and layout of your pages. This gives you the opportunity to test:

• Different front page banners and images
• Location and colors of call-to-action buttons
• Layout of product pages and category pages
• Checkout flow and forms
• Price display and product descriptions

Data-driven optimization

Split testing is not a one-time exercise - it's a culture. The most successful online stores test continuously and let data determine what works. Even small improvements in conversion rates can have a big impact on your bottom line over time.

With Shoporama's built-in split testing, you don't have to pay for expensive third-party tools. It's included in your online store and ready to use.