Stop guessing, start testing

Should the front banner have an image of the product or a lifestyle background? Should the "Add to cart" button be green or blue? Should you show the price with VAT or without? These are questions you don't have to guess the answer to. With split testing you find out with data.

Server-side testing

Shoporama split testing is done on the server-side. This means two things:

• Invisible to the customer, the customer only sees one version and has no idea that a test is running
• No impact on speed, because the test runs on the server, there is no flicker or delay as with client-side tools

Built-in reporting

When a test is running, you can track how many views and conversions each version has received. You can continuously assess which version performs best and activate the winner yourself when you have sufficient data. If you want full auto-pilot on the winner selection, contact us so we can customize the setup for your shop.

What can you test?

You can split test your templates, i.e. the actual look and layout of your pages. This gives you the opportunity to test:

• Different front page banners and images
• Location and colors of call-to-action buttons
• Layout of product pages and category pages
• Checkout flow and forms
• Price display and product descriptions

Data-driven optimization

Split testing is not a one-off exercise, it's a culture. The most successful eCommerce stores test continuously and let data determine what works. Even small improvements in conversion rates can have a big impact on your bottom line over time.

With Shoporama's built-in split testing, you don't have to pay for expensive third-party tools. It's included in your online store and ready to use.