Become more visible in Google
Structured data (Schema.org) helps Google understand the content of your online store. When Google understands your data, it can display rich snippets in search results - such as stars, prices and stock status directly in Google. This results in higher click-through rates and more traffic.
Automatic markup
Shoporama automatically generates JSON-LD markup for the following types:
- Product - Name, price, stock status, image, SKU, GTIN, MPN and description
- Offer - Price currency, condition (new/used) and availability
- AggregateRating - Average rating and number of reviews
- Review - Individual customer reviews with rating and author
- BreadcrumbList - Navigation path for categories and landing pages
- Organization/Store - Business name, address, contact info and social media
- SearchAction - Search function that appears directly in Google
Product data in detail
For each product, detailed markup is generated with:
- Product name and description
- Price incl. VAT and currency
- Stock status (in stock / out of stock)
- Product image
- SKU, GTIN and MPN if filled in
- Brand or supplier
- Sale price if the product is on offer
Reviews with stars in Google
If you use Shoporama product reviews, review markup is automatically generated. This can provide stars in Google search results - one of the most effective ways to increase click-through rates.
Breadcrumbs in search results
Breadcrumbs automatically appear in search results for categories and landing pages. This gives users a clear overview of where they land on your online store.
Company info and search function
Shoporama automatically marks your business info (name, address, phone, email, social media) and your search function. This can provide Google with a sitelinks search box directly in the search results.
No technical knowledge required
Everything happens automatically. You don't need to write JSON-LD, edit code or install plugins. Shoporama handles it all for you - and updates markup automatically when you change products, prices or stock status.
Better click-through rates = more traffic
Rich snippets with stars, prices and stock status stand out in search results. Studies show that rich snippets can increase click-through rates by up to 30% - that means more traffic to your online store without extra ad spend.