Anyday is the new star in the Danish BNPL market
Anyday launched in 2020 and in just a few years has grown to be one of Denmark's most used BNPL services. The model is simple: The customer splits the payment into 4 equal installments over 3 months with no fees or interest. For your customers, this is an attractive option on more expensive items. For you as a store owner, an online store with Anyday means higher average orders and better conversion.
Shoporama has a full Anyday integration via QuickPay, including the Anyday widget on product pages and automatic flagging of Anyday payments in the order overview.
How Anyday works in Shoporama
Anyday is not a standalone gateway. It is a payment method that is activated through QuickPay. When a customer selects Anyday in your checkout:
- The customer is sent to Anyday's own flow
- Anyday performs a quick credit assessment (typically under 5 seconds)
- The customer confirms the 4 installments and creates an Anyday account if they don't have one
- Anyday approves, pays you up front via QuickPay, and the customer is through checkout
- The order is created in Shoporama with payment status approved and Anyday marked as payment method
You have your money immediately. Anyday collects the 4 installments from the customer over the next 3 months without involving you.
What do you get as a store owner?
- Higher conversion on expensive items. Online stores that offer Anyday typically experience 15 to 30 percent higher conversion on products over 800 DKK. The effect is especially visible in younger customer segments.
- Money up front. Anyday settles you in full right away. No credit risk, no waiting time.
- Widget on product pages. The Anyday widget shows the customer the installment amount already on the product page. This increases conversion significantly.
- No extra gateway agreement. When you have QuickPay, Anyday is just a checkmark. You don't need to integrate a new gateway or change technical setups.
- Strong Danish service. Anyday is built for the Danish market and has local support. For your customers, it's a transparent and familiar service.
How to get started
- Create an agreement with Anyday if you don't already have one. Anyday typically approves in 1 to 3 business days.
- Confirm or set up your QuickPay integration. Anyday requires QuickPay as the underlying gateway.
- Enable Anyday in your QuickPay configuration as an accepted payment method.
- Enable Anyday in Shoporama admin under Settings and payment gateways.
- (Optional) Enable the Anyday widget by entering your price token in Shoporama admin.
We have a complete guide to setting up the Anyday integration and a separate guide to setting up QuickPay. Need help? Write to support@shoporama.dk.
Also, read about all Shoporama payment gateways for a full overview of the feature and how it fits in with the rest of the platform.
What you need to be aware of
Three things to know before you go live:
- Only via QuickPay. Anyday is only integrated via QuickPay on Shoporama. If you use Mollie, Stripe or another gateway, you need to add QuickPay as an additional gateway to get Anyday. You can have multiple gateways active in parallel without any problems.
- Primarily Danish coverage. Anyday works primarily in the Danish market. If you sell to customers outside of Denmark, Anyday will typically not show up for them.
- Credit approval may reject the customer. Anyday performs a credit check, and a small percentage of customers may be rejected. It is therefore a good idea to have several payment methods active in parallel, so rejected customers can choose e.g. card or MobilePay.
Frequently asked questions about Anyday in the online shop
What is the difference between Anyday and ViaBill?
Both are Danish BNPL services, but they are structured differently. Anyday always offers 4 installments over 3 months with no fee for the customer. ViaBill lets the customer choose the number of installments (from 2 and up) over longer periods. Many shops offer both in parallel and let the customer choose.
Can I offer both Anyday and ViaBill simultaneously?
Yes, you can. The two BNPL services compete in the same niche, but customers have different preferences. Many shops enable both to maximize conversion.
Do I need to have a separate agreement with Anyday?
Yes, you do. You need to have an agreement directly with Anyday (they are not part of the QuickPay agreement). Anyday will typically contact you after you've expressed interest, or you can sign up directly on anyday.io.
How long does it take to get Anyday live?
The Anyday deal takes 1 to 3 business days to get approved. The technical integration on Shoporama takes 5 to 10 minutes if QuickPay is already set up.
What happens if the customer doesn't pay the installments?
That's Anyday's problem. Anyday has already paid you, so if the customer defaults, Anyday has to collect. You have your money in your account.
How much of a conversion effect does Anyday provide?
Online stores with products over $800 typically see 15 to 30 percent higher conversion on products where the Anyday widget is visible. The effect is especially pronounced in customer segments between 18 and 35 years old.
Can I remove Anyday from specific products?
Yes, you can. You can use payment method restrictions to set rules for which products Anyday appears on. It typically makes sense to remove Anyday from e.g. gift cards or products under 100 DKK.
How do I see if a payment has been made via Anyday?
In the Shoporama admin, Anyday payments are marked explicitly on the order card. You can also filter the order list by payment method to see only Anyday orders. Internally, Anyday payments are logged with a special flag so they are easy to find.
Does Anyday affect my accounting?
Anyday settles just like card payments via QuickPay. In your accounting program, Anyday payments are booked as a regular deposit from QuickPay. If you have a webshop with e-conomic or webshop with Dinero, it integrates automatically.
Ready to offer Anyday in your online shop?
An online shop with Anyday is an obvious conversion optimization, especially if you sell goods over 800 kr. If you already have QuickPay, you can be live in less than an hour. Need help? Write to support@shoporama.dk.
Start a free Shoporama trial and see for yourself how easy it is to get an online store up and running with Anyday. No commitment, no signup, no credit card required.