Webshop with Anyday

Anyday is the new star of the Danish BNPL market

Anyday launched in 2020 and, in just a few years, has grown to become one of Denmark’s most widely used BNPL services. The model is simple: Customers split the payment into four equal installments spread over three months, with no fees or interest. For your customers, this is an attractive option for more expensive items. For you as a store owner, an online store with Anyday means higher average order values and better conversion rates.

Shoporama offers full Anyday integration via QuickPay, including an Anyday widget on product pages and automatic highlighting of Anyday payments in the order overview.

How Anyday Works in Shoporama

Anyday is not a standalone gateway. It’s a payment method activated through QuickPay. When a customer selects Anyday at your checkout:

1. The customer is redirected to Anyday’s own flow
2. Anyday performs a quick credit check (typically in under 5 seconds)
3. The customer confirms the 4 installments and creates an Anyday account if they don’t already have one
4. Anyday approves the transaction, pays you upfront via QuickPay, and the customer completes checkout
5. The order is created in Shoporama with a payment status of “Approved” and Anyday marked as the payment method

You receive your money immediately. Anyday collects the 4 installments from the customer over the next 3 months without involving you.

What do you get as a store owner?

• Higher conversion rates on high-priced items. Online stores that offer Anyday typically see 15 to 30 percent higher conversion rates on products priced over 800 kr. The effect is particularly noticeable among younger customer segments.
• Money up front. Anyday pays you in full immediately. No credit risk, no waiting period.
• Widget on product pages. The Anyday widget shows customers the installment amount right on the product page. This significantly increases conversion rates.
• No additional payment gateway agreement. If you already have QuickPay, setting up Anyday is a breeze. You don’t need to integrate a new payment gateway or change any technical configurations.
• Strong Danish service. Anyday is built for the Danish market and offers local support. For your customers, it’s a transparent and familiar service.

How to Get Started

1. Set up an account with Anyday if you don’t already have one. Anyday typically approves accounts within 1 to 3 business days.
2. Confirm or set up your QuickPay integration. Anyday requires QuickPay as the underlying gateway.
3. Enable Anyday in your QuickPay configuration as an accepted payment method.
4. Enable Anyday in the Shoporama admin under Settings and Payment Gateways.
5. (Optional) Enable the Anyday widget by entering your price token in the Shoporama admin.

We have a complete guide to setting up the Anyday integration and a separate guide to setting up QuickPay. Need help? Email support@shoporama.dk.

Also read about all of Shoporama’s payment gateways for a complete overview of the feature and how it fits into the rest of the platform.

What You Need to Know

Three things worth knowing before going live:

• Only via QuickPay. Anyday is only integrated via QuickPay on Shoporama. If you use Mollie, Stripe, or another gateway, you’ll need to add QuickPay as an additional gateway to enable Anyday. You can have multiple gateways active simultaneously without any issues.
• Primarily Danish coverage. Anyday operates primarily in the Danish market. If you sell to customers outside Denmark, Anyday typically won’t appear to them.
• Credit approval may result in a customer being declined. Anyday performs a credit check, and a small percentage of customers may be declined. It’s therefore a good idea to have multiple payment methods active at the same time so that declined customers can choose, for example, a credit card or MobilePay.

Frequently Asked Questions About Anyday in Online Stores

What is the difference between Anyday and ViaBill?

Both are Danish BNPL services, but they are structured differently. Anyday always offers 4 installments over 3 months with no fees for the customer. ViaBill lets the customer choose the number of installments (starting at 2) over longer periods. Many stores offer both options side by side and let the customer choose.

Can I offer both Anyday and ViaBill at the same time?

Yes. The two BNPL services compete in the same niche, but customers have different preferences. Many online stores enable both to maximize conversion rates.

Do I need a separate agreement with Anyday?

Yes. You must have a direct agreement with Anyday (they are not part of the QuickPay agreement). Anyday will typically contact you after you’ve expressed interest, or you can sign up directly at anyday.io.

How long does it take to get Anyday up and running?

The Anyday agreement takes 1 to 3 business days to be approved. The technical integration on Shoporama takes 5 to 10 minutes if QuickPay is already set up.

What happens if the customer doesn’t pay the installments?

That’s Anyday’s problem. Anyday has already paid you, so if the customer defaults, Anyday must collect the amount. You’ll have your money in your account.

How much does Anyday boost conversion rates?

Online stores with items priced over 800 kr typically see a 15 to 30 percent higher conversion rate on products where the Anyday widget is visible. The effect is particularly pronounced among customer segments aged 18 to 35.

Can I remove Anyday from specific products?

Yes. You can use payment method restrictions to set rules for which products Anyday appears on. It typically makes sense to remove Anyday from, for example, gift cards or products priced under 100 kr.

How can I tell if a payment was made via Anyday?

In the Shoporama admin panel, Anyday payments are explicitly marked on the order details page. You can also filter the order list by payment method to view only Anyday orders. Internally, Anyday payments are logged with a special marker, making them easy to find.

Does Anyday affect my accounting?

Anyday is settled just like card payments via QuickPay. In your accounting software, Anyday payments are recorded as a regular deposit from QuickPay. If you have a web store using e-conomic or Dinero, it integrates automatically.

Ready to offer Anyday in your online store?

An online store with Anyday is an excellent way to optimize conversions, especially if you sell items priced over 800 kr. If you already have QuickPay, you can go live in under an hour. Need help? Email support@shoporama.dk.

Start a free Shoporama trial and see for yourself how easy it is to get an online store with Anyday up and running. No commitment, no setup, no credit card required.