Online Store for Pet Supplies — Consumables and Loyal Customers
The pet supply industry is one where customer relationships really pay off. The dog owner who buys the same bag of dog food every four weeks. The cat lover who orders cat litter like clockwork. The terrarium enthusiast who needs frozen food and heat lamps on a regular basis. What they all have in common is that they keep coming back—and that makes the pet supply industry one of the most obvious sectors for an online store.
An online pet store isn’t just about showcasing products. It needs to handle heavy items, numerous product variants, inventory management, and—most importantly—make it easy for customers to reorder.
Product Variants and Inventory Management for Pet Food and Accessories
One of the biggest challenges for a pet supply online store is managing product variants. Pet food rarely comes in just one size. A bag of dog food is available in 2 kg, 5 kg, and 15 kg sizes—and in several flavors, such as chicken, lamb, and fish.
With Shoporama, you can create variants directly on the product page. Each variant can have its own price, its own inventory deduction, and its own SKU. This means you always know exactly how many 15-kg bags of lamb food you have in stock—regardless of the 2-kg variant.
Inventory management is crucial when selling physical goods. With automatic inventory adjustments for each sale, you avoid overselling items you don’t have on the shelf.
Filtering options are also essential. Your customers think in terms of pet types: “I have a dog—show me everything for dogs.” With categories and filters, you can organize your online store so customers can quickly find food, treats, toys, and accessories for their specific pets.
Shipping Heavy Pet Food—Keep Track of the Costs
Shipping is a key issue for any pet store with an online shop. A 15-kg bag of dog food isn’t the same as shipping a T-shirt. It’s heavy, it takes up a lot of space, and therefore costs more to ship.
Shoporama integrates with the largest shipping providers in Denmark:
- PostNord — the country’s most extensive shipping network with package pickup locations everywhere
- GLS — a popular choice with competitive business rates for heavy packages
- DAO — affordable package shop delivery
- Bring — a strong choice for larger and heavier shipments
- Shipmondo — a shipping platform that brings together multiple shipping carriers in one place
You can set up weight-based shipping rates and offer free shipping on orders over a certain amount. For local customers, you can offer in-store pickup.
Physical store and online store with a POS system
Many pet stores have a physical store and are considering adding an online store. The biggest challenge is keeping track of inventory when selling through two channels.
Shoporama solves this with an integrated POS system. When you sell an item over the counter, it’s automatically deducted from the online store’s inventory. The POS system is included at no extra cost.
Example: A customer walks into the store and buys the last 15-kg bag of Royal Canin Medium Adult. You scan it into the POS system—and the online store updates its inventory immediately. An online customer who adds it to their cart 5 minutes later will see “Sold out—expected back in stock soon” instead of completing a purchase you can’t fulfill.
Loyalty Program—Reward Repeat Pet Food Purchases
The pet supply industry practically cries out for a loyalty program. Your customers buy pet food every single month. Why not reward them for it?
With Shoporama’s built-in loyalty program, you can set up a points system where customers earn points for every purchase. The points can be used as a discount on future purchases. It works both in the online store and in the physical store via the POS system.
Newsletters and Customer Retention
Newsletters are a powerful tool for staying in touch with your customers. You can remind them to reorder pet food, inform them about new products, or send seasonally relevant offers—such as tick preventatives in the spring or Christmas gifts for pets in November.
Shoporama has a built-in newsletter feature: 1 DKK per 100 emails. You can segment your customers based on what they’ve purchased—send dog food deals to dog owners and cat litter promotions to cat owners.
How much does an online pet store cost?
| Subscription | Monthly price | Transaction fee | Users incl. |
|---|---|---|---|
| FLEX | 0 DKK/month | 5% | 1 |
| PRO | 1,400 DKK/month (excl. tax) | 0% | Unlimited |
Relevant add-ons: newsletters (1 DKK/100 emails), server-side tracking (89 DKK/month), additional users (49 DKK/month).
All payment solutions are available: MobilePay, Stripe, QuickPay, ePay, PayPal, Klarna, and ViaBill. For accounting, Shoporama integrates with e-conomic, Dinero, and Billy. Load time: as fast as 250 ms on the fastest pages.
Learn more about pricing and see all features.
Get started with your pet store online shop
You can try Shoporama for free for 30 days without a credit card. Shoporama’s AI Assistant helps you with product descriptions, and the Page Designer makes it easy to build your homepage visually. Cookie consent with Consent Mode v2 is included from the start.
Start your free trial and see for yourself how Shoporama can take your pet store to the next level. Check out our affordable online store solutions, too.