Pet shop webshop - consumables and loyal customers
Pet retail is an industry where customer relationships really pay off. The dog owner who buys the same bag of food every four weeks. The cat lover who orders cat litter like clockwork. The terrarium enthusiast who needs frozen food and heat bulbs at regular intervals. What they all have in common is that they keep coming back - and that makes pet retail one of the most obvious industries for a webshop.
A pet shop webshop is not just about displaying products. It needs to handle heavy items, many product variants, inventory management and, not least, make it easy for customers to reorder.
Product variants and inventory management for pet food and accessories
One of the biggest requirements for a pet shop webshop is handling product variants. Pet food rarely comes in one size. A bag of dog food can come in 2 kg, 5 kg and 15 kg - and in multiple flavors like chicken, lamb and fish.
With Shoporama you create variants directly on the product. Each variant can have its own price, shelf life and item number. This means you always know how many bags of 15 kg lamb feed you have in stock - regardless of the 2 kg variant.
Inventory management is crucial when you sell physical goods. With automatic stock draws on every sale, you avoid overselling items you don't have on the shelf.
Filtering options are also essential. Your customers think in terms of animal species: "I have a dog - show me everything for dogs." With categories and filters, you can structure your online store so customers can quickly find food, snacks, toys and accessories for their pets.
Shipping heavy pet food - keep costs under control
Shipping is a key issue for any pet retailer with an online store. A 15 kg bag of dog food is not the same as shipping a t-shirt. It weighs a lot, it takes up space, and it costs more to ship.
Shoporama integrates with the largest shipping providers in Denmark:
- PostNord - the country's most widespread freight network with parcel shops everywhere
- GLS - popular choice with good business rates on heavy parcels
- DAO - cheap parcel shop delivery
- Bring - strong choice for larger and heavier shipments
- Shipmondo - shipping platform that brings together multiple shipping providers in one place
You can set up weight-based shipping rates and offer free shipping above a certain amount. For local customers, you can offer in-store pickup.
Physical store and webshop with POS checkout system
Many pet retailers have a physical store and are considering adding a webshop. The big challenge is keeping track of inventory when selling from two channels.
Shoporama solves this with an integrated POS checkout system. If you sell an item over the counter, it is automatically deducted from the online store's inventory. The POS checkout system is included at no extra cost.
Example: A customer comes into the store and buys the last bag of Royal Canin Medium Adult 15 kg. You scan it in the POS system - and the webshop updates the stock instantly. An online customer who adds it to their basket 5 minutes later sees "Out of stock - expected back in stock soon" instead of completing a purchase you can't deliver.
Loyalty program - reward repeat feed purchases
Pet retail is an industry that cries out for a loyalty program. Your customers buy pet food every month. Why not reward them for it?
With Shoporama's included loyalty program, you can set up a points system where customers earn points for every purchase. The points can be used as a discount on future purchases. It works both on the webshop and in the physical store via the POS system.
Newsletters and customer retention
Newsletters are a powerful tool to keep in touch with your customers. You can remind them to reorder food, inform them about new products or send seasonal offers - like tick remedies in spring or Christmas gifts for pets in November.
Shoporama has an integrated newsletter feature: $1 per 100 emails. You can segment your customers by what they've bought - send dog food offers to dog owners and cat litter promotions to cat owners.
What does a pet shop webshop cost?
| Subscription | Monthly price | Transaction fee | Users incl. |
|---|---|---|---|
| FLEX | 0 kr/month | 5% | 1 |
| PRO | 1,400 SEK/mo (ex. VAT) | 0% | Unlimited |
Relevant add-ons: newsletters (1 kr/100 mails), server-side tracking (89 kr/mo), extra users (49 kr/mo).
All payment solutions are available: MobilePay, Stripe, QuickPay, ePay, PayPal, Klarna and ViaBill. For accounting, Shoporama integrates with e-conomic, Dinero and Billy. Load time: 250 ms.
Read more about pricing and see all features.
Get started with your pet shop online store
You can try Shoporama free for 30 days without a credit card. Shoporama's AI Assistant helps you with product descriptions and the Page Designer makes it easy to build your front page visually. Cookie consent with Consent Mode v2 is included from the start.
Start your free trial and see for yourself how Shoporama can boost your pet store. Also check out our low-cost online store solutions.