Dynamic tags in product texts
Use dynamic tags like [MONTH], [YEAR] and [FREESHIPPING] in product descriptions and meta titles to keep content current.
Reading time: approx. {eight} minutes
Shopejer
What are dynamic tags?
Dynamic tags are placeholders you can use in your product texts that are automatically replaced with current values. This makes it easy to keep your texts up to date without manual work.
Available tags
| Tag | Description of tag | Example: [YEAR |
|---|---|---|
| [YEAR] | Current year | 2026 |
| [MONTH] | Current month (in the language of the shop) | February / février |
| [SEASON] | Current season (in the shopper's language) | Vinter / Winter |
| [FREESHIPPING] | Free shipping limit (formatted with comma) | 499,00 |
| [NAME] | Name of the product | Black leather bag |
| [PRICE] | Product price (incl. VAT if configured) | 299,00 |
| [PRICE_EX_VAT] | Product price excl. VAT | 239,20 |
| [STOCK] | Quantity in stock | 42 |
| [BRAND] | Product brand | Apple |
| [SUPPLIER] | The supplier of the product | Nordic Distribution |
Where can you use them?
- Product descriptions (description A and B)
- Meta titles and meta descriptions on products
- Landing pages
- Categories
- Static pages
Examples of examples
Write in your product description:
Buy [NAME] for only [PRICE] kr. in [MONTH] [YEAR] Free shipping on purchases over [FREESHIPPING] kr!Customer view:
Buy Black leather bag for only $299.00 in February 2026. Free shipping on purchases over $499.00!SEO tip
Dynamic tags are particularly useful in meta titles. For example:
Buy [NAME] - [SEASON] [YEAR] | Your ShopReturns: "Buy Black Leather Bag - Winter 2026 | Your Shop " - always current without manual work.