Why Product Reviews Are Worth Their Weight in Gold
Product reviews are one of the most effective tools for increasing conversion rates in your online store. When a potential customer can read about others’ experiences with a product, it alleviates uncertainty and makes it easier to make a purchase decision. Studies consistently show that products with reviews sell significantly better than those without.
More Text = Better SEO
When your customers write reviews, they add valuable, unique text to your product pages. They often use synonyms, describe the product in everyday language, and mention use cases you might never have thought of yourself. All of this gives Google more content to index, and it can significantly improve your ranking in search results.
Stars in Search Results
With structured data, your reviews can appear as star ratings directly in Google’s search results (SERP). This significantly increases your visibility and your click-through rate. In practice, this means more visitors—without you paying a single krone extra for it.
Automatic review collection
Shoporama can automatically send an email to your customers after a purchase, asking them to review the products they’ve bought. You choose how many hours after shipment the email should be sent—for example, 72 hours—so the customer has had time to try the product.
If you want to ask a specific customer for a review yourself, you can write an email to the customer from the order and insert the merge field [REVIEW_LINK]. The customer will then receive a link where they can review the items from the order.
What data is collected?
Shoporama collects the following from each review:
- Stars: a rating from 1 to 5
- Text: the customer’s description of the product
- Name: the customer’s name (automatically retrieved from the order)
- Date: when the review was written
Full control in the admin panel
You have full control over all reviews in your admin panel. You can approve, reject, or delete reviews, so you always have control over what appears in your store. New reviews are pending your approval before they are displayed. You can also import reviews if you’re switching from another system.
Read our detailed setup guide: Product Reviews in Shoporama.