Online Store for a Clothing Store: Sell Clothing Online
You’ve been there: A customer tries on a jacket—it fits perfectly—but you don’t have it in her size. You offer to order it for her, the customer says, “I’ll be back,” and then you might never see her again. With an online store, she could have ordered the jacket that same evening, while she was still excited about it.
An online store isn’t a competitor to your brick-and-mortar clothing store. It’s an extension of it. The store closes at 5:30 p.m., but the online store is open when customers are sitting on the couch with their phones in the evening anyway. And while the store mainly reaches customers in the local area, your online clothing store can reach the entire country. Your carefully curated selection and your personal taste are exactly what the big chains can’t copy.
Shoporama is a Danish e-commerce platform where everything a clothing store’s online shop needs is built in from the start: product variants with dedicated inventory per size, unified inventory management for both the physical store and the website, a returns center for exchanges, gift cards, and tools for sales and seasonal transitions. And if you run into any issues, Danish support is ready to help at support@shoporama.dk.
What an online store for a clothing retailer needs to be able to do
Clothing places different demands on an online store than most other product types. Sizes must be managed precisely, exchanges are part of everyday operations, and twice a year, an entire season’s inventory needs to be replaced. If you choose a platform that isn’t built for this, you’ll feel the impact every single day. The most important features a clothing store’s online store must have are:
- Variants, such as sizes, so that each size has its own SKU and inventory count
- Inventory management with a single, shared inventory across the physical store and online store
- A returns center that makes exchanges and returns easy for both you and the customer
- Gift cards that customers can purchase online when they’re unsure about the size or style
- Wish lists, so customers can save their favorites and come back later
- Product reviews that provide reassurance about fit and quality
- Promotions and discount codes for sales and special offers
- Bulk editing, for when an entire season’s inventory needs to be marked down at once
All of the above are built right into Shoporama. You don’t have to hunt for plugins or buy add-ons just to get the basics working.
Sizes and inventory: one system for both the physical store and the online store
A blouse comes in sizes XS through XL, and each size must have its own inventory. In Shoporama, you create variants—such as sizes—for your products. Each variant has its own SKU and stock count; the customer selects the size directly on the product page, and can only order what’s actually on the shelf. You avoid disappointing customers with items you don’t have in stock.
If you have a physical store, it’s crucial that the store and online store share the same inventory. Shoporama has a built-in point-of-sale (POS) system, so when you sell a blouse at the register, the inventory in the online store is updated immediately. No double-entry bookkeeping in spreadsheets, and no risk of selling the last size 38 twice.
Inventory management also helps you with reordering. You can set minimum stock levels for your items, and the order list automatically shows what’s running low, so you can reorder from the supplier before gaps appear on the rack.
And because the physical store and the online store are integrated, you can offer in-store pickup as a delivery option. The customer orders online in the evening, picks up the item the next day, and might even try it on right away. This saves on shipping costs, and you get the customer into the store, where upselling opportunities abound.
Returns Processing: Exchanges Must Be Easy
Clothing is the product category with the highest rate of exchanges and returns. The wrong size, a fit that didn’t turn out as expected, or a color that looked different on the screen. Returns aren’t going away, but they can be made so easy that they don’t cost you hours of work or customers.
With Shoporama’s returns center, customers can initiate their own returns directly on the online store. You’ll avoid long email threads and phone calls about how to make an exchange, and instead get a consolidated overview of all returns in your admin panel.
You can set up the system to automatically generate return labels and send them to the customer. With QR returns via GLS and PostNord, the customer doesn’t even need a printer: she simply shows a QR code on her phone at the package drop-off location, and the staff prints the label on the spot. The easier the return process is, the more confident the customer will be when placing an order.
A tip from the apparel industry: Mention in the product description if an item runs small or large, and be sure to include measurements on the product page. In a clothing online store, these kinds of details take just five minutes to add but can save you a lot of exchanges.
Seasonal transitions and sales without overtime
Twice a year, you face the same project: Summer items need to go on sale, winter items need to be added, and prices need to be adjusted for hundreds of items. If you do this manually, one product at a time, it’ll take an entire weekend.
With bulk editing, you can update prices and other fields for many products at once. Select all items in a category, make the change, and save. You can even schedule price changes for a specific time, so the sale starts automatically at midnight on Friday—without you having to be at your computer.
Combine this with promotions and discount codes: Run a limited-time promotion on transitional jackets, or send a discount code to your newsletter subscribers when the sale begins.
Gift cards, wish lists, and reviews
Clothing is personal, which makes buying gifts difficult. Should your mother-in-law guess the size, or should she play it safe with a gift card? With Shoporama, you can sell gift cards online, and the customer can receive them digitally—even when purchased at the last minute the night before a birthday.
Wish lists are a natural fit when you sell clothing online. The customer saves the dress she’s considering and can easily find it again once her paycheck comes in. This makes it easier to come back and complete the purchase.
Product reviews provide some of the reassurance that a fitting room normally offers. When other customers write that the quality is top-notch and the size fits well, new customers feel confident enough to click the “Buy” button. Reviews also provide fresh, unique content for your product pages, which is good for your Google search ranking.
The newsletter ties it all together. Shoporama has its own newsletter system for 1 DKK per 100 emails, and it also integrates with Klaviyo, Mailchimp, and Brevo, among others, if you prefer an external system. Send out seasonal updates, style tips, and notifications when the sale starts.
Get started without any technical knowledge
You’re a clothing retailer, not a web developer—and that’s how it should stay. With Shoporama’s page builder, you can build your pages visually without writing any code, and you can choose a pre-designed theme and customize the colors and logo so your online store matches your physical store’s look and feel. The AI assistant can draft product descriptions, so you don’t have to write text for every single item yourself.
Hosting, an SSL certificate, and GDPR tools are included, so you don’t need to purchase anything separately or keep track of technical agreements. Customers pay by card or MobilePay through a payment gateway, such as QuickPay, Stripe, Nets Easy, or OnPay. You can ship packages via GLS, PostNord, DAO, or Burd with full integration for shipping labels and pickup location selection, and your accounting can be automatically synced with e-conomic, Dinero, or Billy.
If you’d like to see how to go from idea to a live online store step by step, read the guide “Create Your Own Online Store ” or the page on “Starting an Online Store.” And if you run a different type of specialty store, we also have pages on, for example, online stores for hair salons and online stores for yarn shops.
How much does an online store for a clothing store cost?
Shoporama offers two plans, neither of which has a minimum contract period:
| Plan | Price | Transaction Fee | Users |
|---|---|---|---|
| FLEX | 0 DKK/month | 5% | 1 user |
| PRO | 1,400 DKK/month, excl. tax | 0% | Unlimited |
If you’re testing whether online sales are right for your store, you can start with FLEX and pay only when you make a sale. Once your online store is up and running in earnest, the PRO plan offers 0% transaction fees and unlimited users, so your entire staff can pack orders. You can read more about the cost of running an online store.
Frequently Asked Questions About Online Stores for Clothing Stores
Can I start by selling only part of my product range online?
Yes, and that’s often the best way to get started. List your bestsellers and staple items first, see what customers are ordering, and expand from there. There’s no requirement that your entire store be online from day one, and you can add items gradually as you get into the swing of things.
Isn’t it expensive to run an online store alongside a physical store?
An online store for a clothing store doesn’t have to cost a fixed amount each month. On the FLEX plan, you pay 0 DKK in subscription fees and a 5% transaction fee, so the cost is based on your sales. The PRO plan costs 1,400 kr. per month (excl. tax) with a 0% transaction fee. There’s no long-term commitment, so you can cancel at any time if it doesn’t work out.
How long does it take to list all our products?
Less than you think. You can create a product listing with images, price, and sizes in just a few minutes, and the AI assistant can draft the product descriptions. If you have the products listed in a spreadsheet from your supplier, you can import them so you don’t have to enter everything manually.
How do we handle all the returns?
Through the returns center, where customers create their own returns on the online store. You can set up the system to automatically generate and send return labels, and with QR returns via GLS and PostNord, customers simply need to show a QR code at the package drop-off location. You’ll get a comprehensive overview of returns in the admin panel instead of scattered emails.
Can customers see if a size is out of stock?
Yes. Each size is a variant with its own inventory, so customers can only order what’s actually in stock. And because the point-of-sale system draws from the same inventory, the online store also displays the correct information when an item is sold over the counter in the store.
Can my employees use the system too?
Yes. The PRO plan includes unlimited users, so each employee can have their own login to pack orders and create products. The FLEX plan includes one user, and additional users can be purchased.
Can customers order online and pick up in-store?
Yes. You can offer in-store pickup as a delivery option, so the customer orders online and picks up the item in the store. The customer saves on shipping and can try the item right away, and you get the in-store visit, which often leads to an additional purchase at the counter.
What if I get stuck and need help?
Just email the Danish support team at support@shoporama.dk. You’ll receive a response in Danish from people who know the platform inside and out, and there’s also a large collection of support articles with guides covering all the practical details.
Try Shoporama for free for 30 days
The best way to find out if an online store is right for your clothing store is to try it out. At Shoporama, you get a 30-day free trial—there’s no commitment, and you don’t need to enter credit card information to get started.
Use the trial period to list your best-selling items with sizes, set up your store design, and place a test order to see how it works in practice. If you have any questions along the way, the Danish support team is here to help.
Set up your online store today and get your clothing shop online before the next season hits the racks.